Enabling Technology Innovation in Healthcare and the Life Sciences Steven Locke, MD Course Director Mirena Bagur Associate Course Director HST.921 HST.922 HST.923 HST.924 Spring 2012 Bryan Bergeron, MD Daniel Sands, MD, MPH Assistant Directors

Agenda Welcome and Introductions Course Mission Statement Course Overview –Faculty, Students, and Sponsors –Lectures –Tutorials –Practicum – Projects and Final presentations FAQs –Registration & Credit Q&A Contact

HST.921: Enabling Technology Innovation in Healthcare and the Life Sciences Lectures: Thursdays, 4:00–5:30 pm Tutorials/Lab: Thursday, 5:45–7:00 pm Place: MIT E Classes start Thursday, Feb 9th

Mission Statement To empower students to: critically analyze a current -- or future -- problem in health care and the life sciences, and working in teams, develop a novel solution using information technologies.

Course Faculty Steven Locke, MD Associate Psychiatrist, MGH Associate Clinical Professor of Psychiatry Harvard Medical School Affiliate Faculty, Division of Health Sciences and Technology, MIT Bryan Bergeron, MD President Archetype Technologies Assistant Professor of Health Sciences and Technology, MIT Daniel Sands, MD, MPH Director of Medical Informatics, Cisco Assistant Professor of Medicine, HMS Mirena Bagur CONTeXO Group The Capital Network MIT Enterprise Forum MTLC

Industry Mentors Francis X. Campion, MD –Director of Provider Programs for Outcome, Inc., Cambridge, MA –Director for the Complex Chronic Care Disease Management Program at Harvard Vanguard Medical Associates Mark Hauser, MD –OnSite Psychiatric Services Winfried A. Burke –CEO, Incentive Targeting Frank Schwichtenberger –Research technologist, IBM Sherri Dorfman, MBA –CEO & Consumer Engagement Specialist, Stepping Stone Partners –Blogger: Chandrika Samarth, MBA, MS –Teaching Fellow

Students Harvard HMS HSPH HBS KSG HGSE FAS HLS Affiliated hospitals MIT HST Computer Science Electrical Engineering Biomedical Engineering Media Lab Sloan School

Sponsor: CIMIT Past Corporate Partners Other Participating Organizations Archetype Technologies, Inc. The CONTeXO Group

Sample lectures & tutorials Welcome & Course Introduction Lecture: A Perspective on HIT and Innovation Course FacultyProjects’ descriptions and overview Industry Overview: The Future of HealthcareSteven Locke, MD + expert panelProject presentations Federal Policy as a Driver for HIT InnovationKaren Bell, MD, MPHProject Assignments Medical NetworkDaniel Sands, MD, MPHTutorial: Makings of a team Innovation in an Enterprise/IntrapreneurshipJohn Glaser, PhDDefinition of Elevator Pitch Key Elements of Business Plan Classroom simulation: product design processBryan Bergeron, MDSimulation debrief Population Management and Patient Engagement in Self-Care Steven Locke, MD + expert panelPractice elevator pitch Investors’ View of StartupsEugene Hill, MBADeliver “elevator pitch” Consumers in Healthcare: Patient Power, Medical Home, Patient-Centric Care Bryan Bergeron, MD + expert panelMentor/Team Session Starting Up: Funding Sources for For-profit and Social Entrepreneurship Expert panelMentor/Team Session Innovation Examples in Various CompaniesExpert panelMentor/Team Session Entrepreneurs PanelSteven Locke, MD + entrepreneursFinal Team Q&A w/Mentors Project Presentations IStudent teams Project Presentations IIStudent teams

Expert Panelists Lynne DunbrackAnalyst, IDC – Health Industry Insights David Judge, MDCIMIT, MGH Ambulatory Practice of the Future Craig Schneider, Ph.DMass Health Data Consortium Al Lewis, JD Founding President, DMAA Christian CortisPartner, ATVentures Anita Goel, MD, Ph.DCEO, Nanobiosym Deb TheobaldCEO, VECNA Richard AndersInvestor, Mass Medical Angels Peter LomedicoJuvenile Diabetes Foundation Josh FeastCEO, Cogito Health Stan NowakCEO, SilverLink Michael LemnitzerPhilips Telehealth Stuart BlitzAgaMatrix

Projects & Final Presentation

Group Design Projects Student driven Corporate partner driven Multidisciplinary teams Tracks –Design, Business, Marketing, Trials Class exercises (design, elevator pitch) Group final presentations and paper

Common Elements 1.Objective of the group project 2.Proposed product or service solution 3.Industry summary 4.Analysis o Problems with current solutions o Competitive analysis o Porter model o Evaluation of macro-industry forces o Micro-stakeholder analysis 5.Interaction diagrams 6.Reflection on cost, quality, and access

Project Track Selection Track 1: Marketing Analysis Track 2: Business Plan Track 3: Product Design Plan Track 4: Clinical Trial/Product Evaluation Each team chooses two out of four

Market Analysis and Plan 1.Market Background 2.Future Directions of Market 3.Market Size/Forecast 4.Customers/Customer Segmentation 5.Target Market Segments 6.Product Description 7.Pricing 8.Promotion 9.Sales and Distribution Strategy

Business Plan 1.Partnering 2.Staffing Plans 3.Advisory Board 4.Risk Management ( analysis of specific risks and address various scenarios ) 5.Financial Projections and Resources Required 6.Near Term Milestones and Expenses 7.Long Term Projections

Product Design The Product 1.Product Definition and Goals 2.Product Requirements/ Specifications 3.Expected Product Lifecycle 4.Product Add-ons, Third Party Tool Sets 5.Follow-on Products User Profile 1. Job Description 2. User Skills, Knowledge and Education 3. Work Style 4. Concerns 5. Wants 6. Requirements 7. Work Environment

Clinical Trial 1.Rationale 2.Objectives 3.Study design and hypotheses 4.Participants 5.Intervention 6.Primary and secondary endpoints 7.Sample size (optional) 8.Anticipate time frame for study completion 9.Data collection; sub-protocols, intervals, encounters, events 10.Analysis

Sample Student Projects Student project: MedGenuity - Engineering a Premium Platform for Providers Dossia Consortium - Evaluating the Proposition for PHR: Strategic Analysis & Product Evaluation Intel - Medication Adherence 2.0 Harvard Pilgrim - Exploration of social networking technologies to engage health care consumers Symantec - Utilizing the latest technology to easily and securely view & share diagnostic images and reports J&J - Empowering Consumers and Physicians via Consumer-led Social Media Networks Healthways - Improving Physician Engagement Through Technology Careplace - Online Health Consumer Empowerment, Advocacy and Support Technology Opportunities in Healthcare for the Baby Boomer Generation Computer-Assisted Disease Management to Improve Outcomes in Diabetic Patients

Student Comments “HST.921 unified business, science, and medicine with a set of uncommon learning objectives, focused on developing skills on how to pursue ideas and get things done in the real world. The curriculum was phenomenal. Best of all, I met some very talented classmates and teachers with whom I share ideas on a frequent basis. Two thumbs up!” Eugene Chan, MD Physician-Innovator-Entrepreneur Director/The DNA Medicine Institute

Student Comments "HST921 was an incredible experience for me. It was an excellent opportunity to meet face-to-face with recognized leaders in the field who are working on really difficult problems and willing to mentor students who are interested in getting involved. HST921 is both an industry overview and an entrepreneurship class in one - which was exactly what I was looking for.” -- Krishna Yeshwant, Harvard MD/MBA MIT $100K Competition winner and 2008 Harvard Biz School Competition winner

FAQ’s Project selection Required readings Required paper School-specific credit Work load Attendance Professional standards Course auditing

Registration and Credits MIT Students Go to WebSIS (student.mit.edu) and follow links to pre- registration. Add HST.921 and HST.923 to your pre- registration.student.mit.edu Harvard Students Cross-Registration Credit Calculator

GradeHMSHSPHKSGHBSMIT Lecture HST.921P/F N/A*9 HST.922Ordinal N/A*9 Tutorial HST.923P/F N/A*3 HST.924Ordinal N/A*3 Full Credit45 1 N/A*12 Half Credit N/A*9 Registration Credits *can arrange as independent study for credit

Questions and Discussion

HST921: Contact Info Mirena Bagur Steven Locke, MD