ELECTRONIC MEDIA RELATIONS Chapter Ten. 10-2 Growth of News CNN roots Opportunities abound for placement Television news 24 hrs. a day  Diverse offerings.

Slides:



Advertisements
Similar presentations
Copyright © 2001, Prentice Hall, Inc. CHAPTER 15.
Advertisements

MLA Annual Meeting Problem: Your library is undervalued You need to deliver a polished presentation that demonstrates: 1. Your librarys services.
Telling Your Story Through the Media
ICT for Development Presentation Assignment
Radio and TV AGED Radio The medium of the mind The medium of the mind Radio forces listeners to visualize concepts and ideas Radio forces listeners.
Copyright © 2014 by The University of Kansas Preparing Public Service Announcements.
4.04 Understand promotional channels used to communicate with targeted audiences.
4.04 Understand promotional channels used to communicate with targeted audiences.
Council Members as Public Figures The Fine Art of Media Relations Presentation by George Affleck and Jeremy Dunn Curve Communications Group.
Sandra Peterson ProHealth Care Spokesperson & Media Relations.
Media Advocacy Ellen Andrews December 18, 2003 Hispanic Health Council.
Community Capacity Building Program The Communications Planning Process.
Media Training Workshop National Indian Health Board (NIHB) 28th Annual Consumer Conference (ACC) September 28, 2011 Pamela J. Gentry Office of Communications.
CREATING EFFECTIVE. PSA – What is it?  A PSA is an advertisement for a non-profit organization  Can take the form of a TV commercial, radio commercial,
An Introduction to Public Relations
Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches Chapter 6.
Planning Programs and Campaigns Chapter 18. Mastered PR “Tactical” Aspects and Techniques Right? News releases Feature placements Publicity photos Video.
Advantages of TV Advertising Creativity and impact Coverage and cost effectiveness (but what about target market reach and waste coverage) Captivity and.
Delivering Your Message Means Should Match the Message and the Target Audience.
Part 3: Effective Advertising Media Chapter 9
ESAP2 Communication Day June 18, 2015 Addis Ababa, Ethiopia.
Strengths and Weaknesses of Popular Media AGED 3142.
Introduction to Mass Media AGED Mass Communications and PR n Mass Communications –The production or transmission of messages that are received and.
Preparing Public Service Announcements. What is a PSA (public service announcement)? short messages produced on film, video, or audiocassette given to.
Equipping Yourself to Engage with the Media. Why PR? Cost of Advertising - Expensive Value of Advertising – With no brand, very little Cost of PR - Inexpensive.
Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.
Tobacco Teardown. What is a Tobacco Teardown? A youth based cleanup effort to help communities change the way that tobacco is promoted. SWAT teams approach.
Public Relations Writing
Is it Black and White? Getting Your Story Told. Is It Black and White? Getting Your Story Told Why PR? Cost of Advertising - Expensive Value of Advertising.
Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,
Chapter 06 Message Design By Syed Maqsood Ahmed History of Technological Development Because of the rapidly changing technology developments, you as.
Planning the Promotion Advertising and Sales Promotion 2 Public Relations and Personal Selling.
PART THREE THE PUBLICS CHAPTER NINE PRINT MEDIA RELATIONS.
Public Relations Strategies and Tactics Tenth Edition
Media Relations and Communication Campaigns AGCM 3142.
Getting Your Message Out and Social Media NPS Stakeholder Meeting Sept. 17, 2014 Little Rock Kristin Higgins UA Division of Agriculture, Public Policy.
Live Radio Interview Rachel Tate Types of Interview: TV Interview Television interviews consist of two or more people, and are often very emotive.
Television and Radio Media
That Is Worth Airing, Worth Hearing, And Worth Writing!
Marketing Your Extension Services and Programs 1 “Marketing for Smarties” 101.
CHAPTERCHAPTER 16 Media Interviews, News Conferences, and Speeches.
MEDIA AND YOUR ORGANISATION. THE MEDIA INTERVIEW Always ask the journalist or reporter What’s the angle? What’s your story about? What sorts of questions.
CHAPTERCHAPTER 15 Radio, Television, and the Web.
Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.
CHAPTER 12 RADIO, TELEVISION, EXHIBITS AND AUDIOVISUAL AIDS While newspapers and students are the main sources of public information about schools, local.
Cool Your World with ENERGY STAR PR Outreach Plan April 2006.
CHAPTER 13 Advertising & Public Relations
Delivering Your Message Via New Media. A television programming, production and promotion company led by Emmy award-winning broadcaster Pat Scanlon.
Oops! Oops!. Working With The Media “What I said then was true and what I’m saying now is true.” President William J. Clinton in a press conference explaining.
Chapter 11 Marketing Communications Copyright 2006 Prentice Hall Publishing Company 1 Integrated Marketing Communications.
PSA’s The How, The Why, and The Because… Definition of PSA Public Service Announcement A Free Commercial for a non-profit organization Voluntarily aired.
PUBLIC RELATIONS AND THE INTERNET Chapter Nineteen.
Illinois Action for Children Media 101: Making the Press Work for You.
OCLC Online Computer Library Center 1 Media Planning and Outreach.
Public Relations Every organization has a story to tell…
CDC and Bioterrorism : Anthrax Response A Communications Perspective Kay Sessions Golan Centers for Disease Control and Prevention Office of the Director.
News as a social construct external influences. government and news legal controls -- limited news management -- extensive.
Public RelationsTheocharis KatranisMBA, Stirling Public Relations Theocharis Katranis Lecture 5 Lecturer 1.
Pick a topic, event or activity that you want the media to cover.
Marketing I Curriculum Guide. Promotion Standard 6.
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter Ten: Public Relations Tactics This multimedia product and its contents are protected.
1 PROMOTIONAL MIX PROMOTION LAP 1. 2 PROMOTION u Communication activities that inform potential consumers about the existence of goods, services, or ideas.
© Listen2Youth, Inc. Using Teens to Launch an Engagement Marketing Campaign A Case Study Presented by Jennifer Carole
Radio, Television, and the Web
Chapter 11 Evaluation of Media: Television and Radio
THINK Public Relations
Chapter 9 Broadcast Media
10. Electronic Media Relations
Survivor Jussie Smollett. Survivor Jussie Smollett.
Presentation transcript:

ELECTRONIC MEDIA RELATIONS Chapter Ten

10-2 Growth of News CNN roots Opportunities abound for placement Television news 24 hrs. a day  Diverse offerings such as Food Channel, History Channel, MTV, and others  News magazines  Talk shows (The good, the bad, and the ugly)  Reality TV

10-3 Public relations practitioners must be vigilant when it comes to representing their client.

10-4 Electronic Media Relations involves preparation in the following areas: Television interviews Video News Releases Satellite Media Tours Public Service Announcements Video Conferences Talk Radio

10-5 Some guidelines for TV interviews Do prepare the spokesperson, audience, and reporter Interviewees should be relaxed Exercise openness and honesty Brevity is important Straightforward answers Dress appropriately

10-6 Guidelines contd. Don’t be on the defensive Everything said will not be aired Try not to let the interviewer dominate control Never say “no comment” Do stop

10-7 Video News Release or VNR A VNR is a news release in video format VNRs are used to handle breaking news, press conferences, and news announcements. Frequently, they are delivered by satellite directly to TV newsrooms when breaking news occurs. At other times evergreen VNRs are delivered by cassette, disk, and CD-Rom to broadcasters because of their timeless content.

10-8 Question What is B-roll? How is B-roll used by TV stations? Hint: The cutting room floor

10-9 A Litany of Questions for VNR Use What is the expectation of the VNR? How should a VNR be distributed? Are you out of luck if a VNR doesn’t get picked up? How important is it to localize a VNR?

10-10 VNR Use Litany contd. Do all stations use VNRs? What makes a good VNR? What kinds of subjects should a VNR treat? When is a VNR not appropriate? How much should a VNR cost?

10-11 There are great opportunities, but there are costs involved in the preparation of a VNR. Expensive to produce and distribute Time commitment Timely Newsworthy Appropriate and ethical

10-12 Satellite Media Tours SMTs SMTs are used when it is not convenient for spokespersons/interviewees to travel great distances. SMTs simplify the logistics by having pre- set interviews, conducted via satellite between the spokesperson and TV station personalities around the world.

10-13 The successful SMT follows these steps: Define objectives Pitch the SMT & Inform/send materials Flexible scheduling Satellite time B-roll availability Phone line availability Spokesperson briefing Prepare for the unexpected Avoid being obviously commercial

10-14 Public Service Announcements PSAs TV and/or radio spots, seconds long and are set at no cost to the sponsor. Non-profit organizations use PSAs frequently. There are three broad types of PSAs: public affairs, public relations, and marketing communications

10-15 PSAs Broadcasters use the following criteria in determining which PSAs go on the air: 1. Sponsorship 2. Relevance of the message to the community 3. Message design

10-16 Example of 20-second PSA President Bush asked all Americans to volunteer their time for the service of others. By giving of yourself, you are helping to improve yourself and your community, and are doing your part to make a difference in the world. The Volunteers of America need your help. Sign up today, and make someone’s life a lot more fulfilling—yours. This message is brought to you by the Advertising Council.

10-17 Videoconferences Scheduled meeting connected around the world by satellite. Their purpose is to connect and convey messages across the globe. Videoconferences can be enhanced with interaction among the participants and visuals.

10-18 Radio 11,000 radio stations across the country TV outlets Half of all U.S. adults listen to the radio regularly Talk radio has increased

10-19 Opportunities in Radio for Public Relations Practitioners Product promotion On-air mentions and actualities Contests and giveaways tied to product Remote broadcasts to promote

10-20 In order to have public relations efforts heard on the radio, consider the following: A strong focused message Localization Positive spokesperson Timeliness

10-21 Exercise You work for a health-related non-profit organization that has little money to spend on advertising. What types of electronic tools would you choose to get the word out there? Defend your choices.