Managing a Successful Business Franchising a Starbucks Coffee Shop

The Company  Mission Statement  Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.  Purpose  Visions:  To be the best in the world  Starbucks in 10 years?  High quality products

How to Achieve its GOALS  Starbucks plans to continue to rapidly expand it retail operation, grow its specialty sales and others operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels

Managing Employees  Hiring, training, and motivating employees is critical for any business.  Entrepreneurs can best serve themselves and the business by gradually recruiting and grooming employees for management positions, entitleling trust and support from other employees.  Leading:  Guiding and motivating employees to work effectively to accomplish organizational goals and objectives.  Giving assignments.  Explaining routines.  Clarifying policies.  Providing feedback on performance.

Starbucks Coffee Company “Provide a great work environment and treat each other with respect and dignity” Total Pay Package  Benefits – Medical, Dental, Vision, Sick Time, EAP, Disability, Life Insurance.  Time Off – Holidays, Personal Days, Vacation  Savings – Future Roast 401(k) Savings Plan  Stock – Starbucks Corporation Employee Stock Purchase Plan, Bean Stock  Extra Shots – Merchandise Discount, CUP Fund, Working Solutions. *And of course, all partners get a pound of coffee each week.

Starbucks Coffee Company “We strive to create a diverse workplace in which every partner’s voice is HEARD and in which all our partners will succeed while learning from one another.” Guide new partners through an extensive orientation and fundamental training program.  Coffee Education  Learning to Lead  Business and Communication *Starbucks focuses on its company goals and cares about its partners, all contributing to provide the best service for our customers*

Customer Service Here are some of the ways Starbucks is doing this:  Constantly gaining our customers’ feedback.  Strive to maintain a consistent Starbucks Experience.  Create opportunities for customer participation in helping to improve communities and environment.  Starbucks offers organic milk and soy alternatives in our U.S. company – operated stores to help ensure that we are giving our customers the beverage choices they want.  Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

Knowing The Customer  The importance of customer service.  How it expands the company.  How to teach employees customer service.  What is the number one priority.  Principle: Develop enthusiastically satisfied customer all the time.

Small Business Marketing  Marketing decisions should be made long before a product is produced or a store is opened.

Main Points of Marketing  Determining where to locate.  Whom to select as your target market.  An effective strategy for reaching target consumers.

Marketing Techniques  Internet  Television advertising  Periodical advertising

Starbucks  Marketing mission statement: Recognize that profitability is essential to our future success.

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