1 Supporting Enterprise at the Local Level Needs Assessment & Coordinating Action Presentation by: Mr. Dana T. REDFORD SMEs & Entrepreneurship - Successful Local Strategies December 7, 2007 Porto, Portugal

2 Steps in Supporting Local Enterprise Development Needs assessment & search for local contacts Connect local actors with international best practices & knowledge Encourage a “bottom up” approach in developing solutions that are relevant to the local community

3 Local Area Needs Assessment Identify local contact points for the implementation of the local entrepreneurship measures Identify the maturity level of the local area and the aspects needed to support enterprise Map local regional needs according to maturity level and political involvement and commitment Use best practices in developing policies from EU as well as searching non-EU models to innovate in developing new local models and applications

4 Identifying Local Contacts What are the types of entities to contact? Where do you start? What international contacts/networks can you use to start your contact efforts?

5 Higher Education Semi-Governmental Agencies Economic Development Offices National Entities Regional Entities Local Entities Researchers Professors Business Plan Competitions Technology Transfer Offices Administrators Teachers Parents Chambers of Commerce Trade Associations Venture Capitalists Friends, Family & Fools Banks Business Angels Mentor/Counselors Accountants Lawyers Consultants Incubators Technological Parks Journals Television Internet Radio Broadcasters Reporters Self-Employed Small Business Owners Entrepreneurs Foundations Agencies Cross-Industry Associations Entrepreneur Associations Labor Unions Regulatory Bodies Transnational Entities Government Grade-School & Secondary Education Community Organizations (Public) The Media Entrepreneurship Support & Promotion Funding Sources Business Associations Community Organizations (Private) Service Providers Entrepreneurs Think Tank Associations Entrepreneurship Support & Promotion Infrastructure

6 Discovery Research Discovery research July, 2005 entrepreneurship promotion entities – discovered that there were 304 across Portugal ~100 validated via a promotion entities survey; 22% were higher education institutions (HEIs) 0% were entities teaching at primary or secondary level school programs Example: Portugal Local Area Research

7 Next Generation of Entrepreneurs 47% of EU-15 population want to be self-employed. 67% of Portuguese want to be self-employed (highest in the EU). According to Eurobarometer Does your education system develops a state of mind that encourages us to create our own company? PT studentsPTEUUS I believe15%17%23%39% I don’t believe72%76%67%51% NA / NR13%7%9%10% Sources: Eurobarometer 2003, Redford, 2007

8 Network for Development 1.Show Entrepreneurship as a possible career choice 2.Advocate the mindset and type of creativity employed in entrepreneurial endeavors 3.Give students the technical and business skill-set necessary to have a successful entrepreneurial career Goal: Enterprise Education

9 Forum Objectives Facilitate development in enterprise education in Portugal through a model of Co-opetition* (mix of cooperation and competition in development) Build a network that directs itself (especially at the local level) Involve teachers/administrators & organizations Save entities from duplication –Methodologies –Knowledge transfer/training –Funding, etc. * Brandenburger, A. M. & Nalebuff, B. (1996). Co-opetition: A Revolution Mindset That Combines Competition & Cooperation

10 Actions Annual national studies in the area of Enterprise Education Website Roundtables Conferences (foreign models & methodologies) Awareness Building (public and policy-makers)

11 Questions or Comments Further Questions/Comments Contact: Mr. Dana T. REDFORD Principal Redford Research International Lisboa - New York Rua Santo Antonio da Gloria, 68-A Lisboa, Portugal Dana.Redford (at) RedfordResearch.com