INTRODUCTION TO ADVERTISING – THE IDEAS FOUNDATION AND TES RESOURCES DISCUSSION ACTIVITY.

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Presentation transcript:

INTRODUCTION TO ADVERTISING – THE IDEAS FOUNDATION AND TES RESOURCES DISCUSSION ACTIVITY

Advertising makes us feel inadequate by using images of successful people with perfect lives Adverts for children’s products make it difficult for parents to say no to toys, sweets, games etc, and encourage kids to want unhealthy foods Advertising makes us buy things we don’t need Advertising convinces us that something is useful and desirable when really it isn’t WHICH OF THESE STATEMENTS DO YOU MOST AGREE WITH? Adverts can be very entertaining Advertising enables independent television channels, radio stations, newspapers and magazines to exist (that’s where they get most of their money from) STARTER:

WHAT IS ADVERTISING? funds much media – television, radio, internet, sites social media - facebook a way of promoting products, services or information. a form of communication between manufacturer and consumer. an integral part of culture. an important economic force. targets specific audiences.

WHAT IS A BRAND? 1.Name a variety of brands from different sectors. For example, Coca-cola 2.What products and logos do you associate with the brand? 3.How do they achieve this? Is it through adverts, slogans, campaigns, celebrity endorsement? 4.Which brands do you dislike? 5.What do you dislike about these brands?

BRAND VALUES Brand values include: Reliable; modern; traditional; budget; luxury; family-friendly; healthy; economical; eco- friendly; friendly; playful; professional; cutting-edge; disposable; eccentric; controversial; young; cool 1.Complete the worksheet on Brand values 2. Think of a well-known brand and identify 5 values that you think best summarizes this brand

ADVERTISING TECHNIQUES 1. List the advertising techniques that are used to promote products 2.Look at the following TV adverts and complete a chart i. ii iii Computer-Range/93056http:// Computer-Range/93056 iv. Choose an ad from v, Choose a print ad from

RESEARCH AND ANALYSIS OF PRINTED ADVERTISEMENT Choose an advertisement from a magazine. Complete the worksheet and write up your analysis – approx 300 words