Stage 3 The Final Push
Learning Objectives Examine the 2008 Election in the broader context of American electoral history Discuss the strategy of presidential campaigns
McCain’s Brief Moment The One Ad People began Questioning Obama’s Ability to lead and his experience The Palin Rollout –
Obama Advantages Financial resources The Primary The Map
9/14 Global Financial Crisis Largest economic Crisis in 70 years Too many subprime mortgages are issued, and sold as investments The Dow Tumbles, confidence in markets crumbles
Fallout of 9/14 Lehman Brothers Declares Chapter 11 Holds too many mortgaged backed securities
Fallout of 9/14 Merrill Lynch collapses
Fallout of 9/14 American International Group (AIG) Gets an emergency loan of 5 million dollars
Policy Reaction President Bush offers upwards of 700 Billion bailout plan Congress Must Pass it McCain Suspends the campaign
Mistakes and Damage Control McCain makes the defining statement of the election – McCain on Letterman – Obama stays above the fray
Political Fallout from 9/14 McCain changes strategy Obama benefits
Presidential Debates History General Strategies
Presidential Debates Who it Helps Who it Hurts
Presidential Debates Who Wins (whomever is leading in the polls) Does it matter
Presidential Debates Do Not Make Mistakes What don't you want to do? – The 1960 DebateDebate – Look ancientancient – Seem heartlessheartless – You are no Jack KennedyJack Kennedy – Eastern Europe is Free And again Eastern EuropeAnd again – The Global TestGlobal Test – Adm. James Stockdale Blind, Deaf, Dumb BlindDeafDumb
The Phillies Win Oct 30 th First World Series since 1980 Second in my lifetime Second in the history of the Franchise
The First Debate Would McCain Show up? – Podium Format Obama Strategy No Game Changer
The Vice Presidential Debate Most heavily watched debate Not very exciting Not a game changer
The Second Presidential Debate The Nixon-Kennedy Myth Town Hall format No game changer
The Third Debate No Game Changer either The Candidates leading in the polls reflected the winners of each debates
The End Game Obama Leads McCain by 6-7 points No Good news for the Republican Party Two Joes make it interesting – Plumber- – Biden-
The End Game McCain pulls out of Michigan McCain has to go negative Obama stays on message
Did the Campaign Matter? It was the Democrat’s Campaign to lose Obama used overwhelming financial resources Obama played a very safe campaign, which he needed to do. (McCain=Bush, Change)