Creating Brochures and Booklets Chapter 6

Purpose of Brochure Informs, educates, promotes, and sells Establishes and reinforces organization’s identity and image

Content Content should include: –Topic, product, service, or company –How the reader will benefit –What action audience should take –Easy way for readers to respond Fill-in form or postcard

Brochure Page Layout Folds –Letter fold or tri-fold (most common) –Parallel and right angle folds Panels are sections in brochures Create a mockup “dummy” –Helps visualize placement of text, margins, white space, design elements

Methods for Creating Panels Newspaper columns—rarely used Text boxes—most common Tables 2-pages per sheet feature— used in single-fold brochures used in single-fold brochures

Creating a Booklet File, Page Setup Select portrait or landscape orientation Select Book fold List number of pages in booklet (or auto) Print on both sides (duplex printer)

Formatting with Styles Style - Set of defined formatting instructions saved with a specific name –Use the formatting over and over –Reinforces consistency

Using Headers and Footers Header- Text or graphics that appear at top of every page Footer- Text or graphics that appears at bottom of every page Page numbers

Using Drop Caps First letter of first word in paragraph formatted in larger font size Use sparingly

Reading Layout View Optimized layout for reading Word documents All toolbars are hidden (except Reading Layout and Reviewing toolbars

Printing the Brochure Three panel—8 l/2” by 11” paper Four panel—8 l/2” by 14” paper Self-mailer—postal regulations Nonstandard-sized paper stock Color paper Preprinted paper stock