Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by: Carole Taylor, O.C. Chair of the Board of Directors Robert Rabinovitch President and CEO March 14, 2002

CBC Panel Carole Taylor, Chair of the Board of Directors Robert Rabinovitch, President and CEO Michel Tremblay, Vice-president, Strategy and Business Development

Canada’s Most Important Cultural Institution The importance of public broadcasting to Canadians CBC committed to producing innovative and uniquely Canadian programming Setting the standard for news and public affairs

TV & Radio Radio TV CBC’s Journalistic Presence Newfoundland and Labrador Corner Brook Gander Goose Bay Labrador City St. John’s Prince Edward Island Charlottetown Summerside Nova Scotia Baie St.Marie Halifax Sydney Yarmouth New Brunswick Bathurst Campbelltown Caraquet Carleton Fredericton Grand Falls Moncton Saint John Québec Baie Comeau Chicoutimi Gaspé Iles de la Madeleine Kuujjuaq Matane Montréal Québec Rimouski Rouyn-Noranda Sept-Iles Sherbrooke Trois-Rivières Ontario Hawkesbury Hearst Kingston Kitchener London Ottawa Sudbury Thunder Bay Timmins Toronto Welland Windsor Manitoba Brandon Thompson Winnepeg Saskatchewan La Ronge Prince Albert Regina Saskatoon Yorkton Alberta Calgary Edmonton Lethbridge British Columbia Kelowna Nelson Prince George Prince Rupert Vancouver and Surrey Victoria Nunavut Cambridge Bay Iqaluit Northwest Territories Forth Smith Inuvik Rankin Inlet Yellowknife Yukon Yellowknife

What CBC Means to Canadians Connecting Canadians –Telling our stories –Reflecting the regions to a national audience –Providing a life-line service to many –Giving Canadians a unique Canadian perspective on domestic and world events Being an incubator for Canadian talent Taking programming risks

CBC: More Important than Ever in a Media-Cluttered World Dedicated to providing Canadians with a concrete sense of their roots and identity through our distinctive programming The CBC remains a cornerstone of Canadian culture and of the broadcasting system Public policy must recognize and reflect this reality

“The only thing that matters in broadcasting is programming content.” Source:…..

Meeting the Needs of Canadians Our objective is to deliver programming to Canadians in the form and at the time they choose on all available platforms: –Radio and television networks and stations –Wireless news –Youth internet services –Pay audio service

Significant Challenges Remain The availability of television programming has more than doubled over the last 10 years More than $1 billion in CTF funding and millions in tax credits …yet the viewing to Canadian programming has not increased in either the English or French markets, especially in prime-time

English TV Foreign Canadian French TV Foreign Canadian Viewing to Canadian Programs: A 10 year comparison Viewing to Canadian and Foreign Programs on English TV and French TV 7pm-11pm and % (NMR - September to August data)Source:

Why Canadians Aren’t Watching More Canadian Shows Market fragmentation –With the explosion in availability of new specialty services, viewing options have been spread over more services –No corresponding rise in viewing to Canadian programming Give Canadians opportunities and they will watch! –A People’s History 16 million Canadians reached –Random Passage 1.2 million Anglophone viewers –Music Hall 1.6 million Francophone viewers

Viewing to Canadian Programs in Prime-time per Program Source French TV Radio-Canada* RDI TVA TQS English TV CBC TV* Newsworld CTV Global/Canwest (NMR - September to August data) 7pm-11pm % Base: 26% Base: 62% * excludes CBC TV/Radio-Canada affiliates in their own time ** includes Canadian educational broadcasters and U.S. conventional ***Includes Télé-Québec, TFO & Radio-Canada affiliates in their own time Other Non-Pay** Pay/Specialty Other Non-Pay** Pay/Specialty Source:

Programming Economics: A Major Factor Quality Canadian programming is costly yet can not recover its costs in the market –Da Vinci’s Inquest costs $1 million per episode yet generates less than $100,000 in advertising This reality applies to all players in the system and has a fundamental impact on prime time, especially in the English market

Prime-time: The Most Important Viewing Period Hourly Viewing Curve of All Television Stations Monday to Sunday, All Persons 2+ January to December 2000 Viewing Level (%) (NMR) 50% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 6:00 - 6:15AM7:00 - 7:15AM8:00 - 8:15AM9:00 - 9:15AM 10: :15AM11: :15AM 12 NOON - 12:15PM 1:00 - 1:15PM2:00 - 2:15PM3:00 - 3:15PM4:00 - 4:15PM5:00 - 5:15PM6:00 - 6:15PM7:00 - 7:15PM8:00 - 8:15PM9:00 - 9:15PM 10: :15PM11: :15PM 12: :15AM 1:00 - 1:15AM2:00 - 2:15AM3:00 - 3:15AM4:00 - 4:15AM5:00 - 5:15AM 7pm to 11pm Source:

Basic Block Schedule Templates Canadian Winter / 20 Dawson’s Creek Smallville Gilmore Girls NYPD Blue Entertainment Tonight Boston Public Raymond Becker ’70s Show Spin City Frasier The Job Judging Amy Will & Grace Shoot Me The Agency Survivor / Friends The Practice Dark Angel King Of Hill Simpsons Malcolm The X-Files Blue Murder 7 Blackfly Outer Limits Andromeda Psi Factor Mutant X Bob & Margaret Specials Wife & Kids E R Ally McBeal Who Wants Millionaire Law & Order SVU W-FIVE Alias Degrassi Weakest Link Law & Order Philly Drew Carey Wheel Of Fortune Jeopardy Third Watch Scrubs ’80s Show Accord. Jim The West Wing CSI: Crime Scene Inv. Who’s Line / CSI The Associates Exhibit A Mysterious Ways Figure Skating / Cold Squad eTalk Imagine That 21C Foreign pm MondaySundaySaturdayFridayThursdayWednesdayTuesdayNetwork Mr. Bean 22 Mins Air Farce MarketPlaceIt’s A Living Random Passage / Da Vinci’s Inquest Life & Times The Nature Of Things Disclosure the fifth estate Witness Country Can On The Road Open -ing Night Our Hero 22 Mins Red Green Air Farce Made In Can Hockey Night In Canada HockeyThe National Sun. Report Emily Of New Moon Random Passage / Da Vinci’s Inquest Venture Only titles and country of origin of programs which most frequently occupy time periods are shown.

A strong and vibrant national public broadcaster is the most effective way of ensuring for Canadians a high quality and distinctive Canadian voice.

Simulcast Schedule Templates Canadian Winter / 20 Dawson’s Creek Smallville Gilmore Girls NYPD Blue Entertainment Tonight Boston Public Raymond Becker ’70s Show Spin City Frasier The Job Judging Amy Will & Grace Shoot Me The Agency Survivor / Friends The Practice Dark Angel King Of Hill Simpsons Malcolm The X-Files Blue Murder 7 Blackfly Outer Limits Andromeda Psi Factor Mutant X Bob & Margaret Specials Wife & Kids E R Ally McBeal Who Wants Millionaire Law & Order SVU W-FIVE Alias Degrassi Weakest Link Law & Order Philly Drew Carey Wheel Of Fortune Jeopardy Third Watch Scrubs ’80s Show Accord. Jim The West Wing CSI: Crime Scene Inv. Who’s Line / CSI The Associates Exhibit A Mysterious Ways Figure Skating / Cold Squad eTalk Imagine That 21C Foreign Simulcast Foreign pm MondaySundaySaturdayFridayThursdayWednesdayTuesdayNetwork Mr. Bean 22 Mins Air Farce MarketPlaceIt’s A Living Random Passage / Da Vinci’s Inquest Life & Times The Nature Of Things Disclosure the fifth estate Witness Country Can On The Road Open -ing Night Our Hero 22 Mins Red Green Air Farce Made In Can Hockey Night In Canada HockeyThe National Sun. Report Emily Of New Moon Random Passage / Da Vinci’s Inquest Venture Only titles and country of origin of programs which most frequently occupy time periods are shown.

How do we Strengthen the CBC? 1. Reconfirm the pivotal role of CBC in the system and provide it with the necessary flexibility to serve Canadians 2. Re-balance policy and funding instruments to provide support to those that are committed to distinctive Canadian programming 3. Introduce multi-year funding for CBC to facilitate program planning and increase operating flexibility

Preserving a Distinctive Voice for Canadians With your help we will have the tools to ensure we keep setting the standard for what Canadian broadcasting can be and to preserve a truly distinctive voice for Canadians.