Introduction to SEO and what’s hot in 2012 September 2011

Today we will cover A quick bit about Adido Why SEO? SEO in 2011 SEO in 2012 Summary

Overview Established in 2003 Award winning Regional agency Success built on client success Highly skilled team of experts We don’t Outsource Have hidden costs Compromise on quality

Industry Recognition We’re a top UK agency Top 50 UK Agency 23 rd South West Agency RAR Approved Google Certified Partner

Work alongside many great organisations

Award Winning Winner of several awards that include: Web Technology Innovation Project Award

Industry Experts Winner of several awards that include: Outsource Have hidden costs

Why SEO?

Vs Who do we trust more?

Internet is taking over our media consumption

The Internet is for all ages

Google dominates – everywhere!

The Internet is for all ages PPC SEO

Where we spend our budgets

Where do you click? I know…

At least 90% of you said you don’t click on PPC ads!

Stats back this up…

Budget is STILL being wasted!

SEO in 2011

The basic of SEO Key phrase research Regular content updates Links! Links! Links! Measure & adjust

People search in phrases not words

Top research tips Divide your key phrases into themed groups This is important for your website navigation, search engines, improving conversion rate and successful PPC/SEO campaigns Make sure you consider variations (stemming)

Updating your website Search engines need to deliver RELEVANT results Time sensitive information is seen as more relevant SE’s & your visitors give you more credibility if your website is up to date Use the phrases that you want to rank for in your copy so that the search engines know what you are about

How to update your web pages META descriptions - Used for search engine results pages - Good way to ‘hook’ users into your website TITLE tags - Most important thing to change - Good titles, help rankings. Fact. Change them! META keywords - What a lot of people believe SEO is - No value for SEO – don’t waste your time!

Check your pages

Link! Links! Links! Links from quality, relevant websites are a lot more valuable than general directory links Make sure you use relevant link text e.g. Adido web design not or click here ‘Off page’ factors, such as links from other sites, are said to have up to 60% of overall relevancy of a website

Check your links

Too much of a good thing? Too many links too quickly will trigger Google filters Make sure link text is diverse other penalties await!

Measure & analyse

SEO in 2012

Beware the Panda(s)

Link clampdown to come

Social wars? Social signals?

Google’s own social signal?

How ‘good’ is your user experience?

Video SEO to grow

Summary Get social or suffer! Don’t go mad with old school techniques – the game will change! Ongoing website maintenance is no longer a luxury – it is essential Make sure you track as much as possible to measure effectiveness

Helping you do better… Free SEO reviews from our experts OR Free website reviews worth £350+VAT

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