PROI CEE Public Relations & Communication in Central Eastern Europe

About PROI worldwide PROI is the world’s largest network of independent PR & Communication agencies Established in companies – of which 23 in Europe Presence in 100 cities in 50 countries Most agencies have a top-5 leading position in their country / state 3200 staff - US$ 425 mio billings 4400 clients worldwide

PROI – One of world’s leading PR networks Turnover in mln $ Source: Paul Holmes, 2012 Rated # 4 of global PR Holding Companies

About PROI CEE A regional subgroup within PROI worldwide Close cooperation between some of the strongest PR agencies in countries throughout Central Eastern Europe. All PROI CEE agencies are independent, owner-managed and hold a top position in their country. Together PROI CEE agencies  employ 110 consultants  have an annual turnover of 12,8 million EURO  actually serve 96 clients

PROI CEE

Austria – comm:unications Established1996, Vienna Nr employees7 Turnover 2012€ Position in country Top-20 Key clients

Baltics – Publicum Established2001, Vilnius Nr employees 19 (Publicum) 68 (Publicum Group) Turnover 2012 Publicum – over € 3 mln (Publicum Group – € 9 mln) Position in countryTop-3 Key clients

Czech Rep. – Ewing PR Established1993, Prague Nr employees30 Turnover 2012€ 4,4 mln Position in countryTop 3 Key clients:

Hungary – Premier Communications Established2000, Budapest Nr employees6 Turnover 2012€ Position in countryIn top 10 Key clients

Poland – 24/7PR Established2000, Warsaw Nr employees 30 (24/7PR) 45 (24/7 Group) Turnover 2012€ 2,3 mio Position in countryTop-10 Key clients

Slovakia – Seesame Established1996, Bratislava Nr employees25 Turnover 2012€ 2,4 mio Position in country1 Key clients

PROI CEE offers cross border PR project management  Regional strategy with local nuances  Media relations covering the best journalist network  Marketing PR: regional positioning, endorsement and engaging  Cross regional Corporate PR, establishing one clear cut image  Community relations on all levels  Regional issue management and lobbying  Financial PR  Change management and internal PR  Strengthening B2B relations throughout CEE region

PROI CEE regional strategy regional campaign & account management regional knowledge local implementation & drive

How we work?  PROI CEE agencies are all independent companies – operating in their country, offering first class local knowledge and relations.  Within the PROI CEE network, agencies meet quarterly to exchange knowledge and experience – and create a CEE PR knowledge center.  For cross border projects, one lead agency is assigned being the major contact and client / campaign coordinator. Depending on the client wishes, the scope and type of the campaign client contact may be local as well, still being supervised by the lead agency.

How we work*? One lead agency  Account management  Reporting  Strategies  Planning  Supervision and quality control  Financials Country agencies  Local tactics  Local implementation  Reporting to lead agency  Contact with client where required LEAD AGENCY country agency CLIENT * Basic model – may be adapt to individual situation and client needs REGIONAL CAMPAIGN

Why work with PROI CEE ? The international network experience  One contact and coordination  Expertise from around the region allocated to the client / project  Fluent internal organization and communication on projects  Full range of PR and communication services First class local know how  Extensive experience and broad network on local markets  Thorough understanding of local situation, needs and habits  Agencies are owner-driven, ensuring the highest quality level

A wealth of PR experience

Austria Sabine Pöhacker communications.co.at Baltics Arturas Jonkus Czech Rep. Pavlina Rieselova Poland Dirk Aarts Slovakia Michaela Benedigova CENTRAL EASTERN EUROPE Hungary Attila Piskoti