Www.KlagesGroup.com © Evans - Klages, Inc. 2006 Collier County Tourism Research Presented to: The Collier County Board of County Commissioners By: Research.

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Presentation transcript:

© Evans - Klages, Inc Collier County Tourism Research Presented to: The Collier County Board of County Commissioners By: Research Data Services, Inc. January 30, Economic Impact

© Evans - Klages, Inc Windy Season 2004 Storms Affecting Florida NameHighestIntensityAdvisoryDates Charley 4Aug. 9 - Aug. 15 Frances 4Aug Sep. 7 Ivan 5Sep. 2 - Sep. 24 Jeanne 3Sep Sep. 27

© Evans - Klages, Inc Windy Season 2005 Storms Affecting Florida NameHighestIntensityAdvisoryDates Dennis4Jul. 4 - Jul. 11 Katrina5Aug Aug. 30 Ophelia1Sep. 6 - Sep. 17 Rita5Sep Sep. 24 Wilma5Oct Oct. 25

© Evans - Klages, Inc Historical Timing

© Evans - Klages, Inc Real Growth November Resort Tax Collections Nov. ‘05 Collections: $836,793 (+47.5% -- Tax Rate Increase: +33.3%) If Nov. ‘04 Collections were Adj. to 4%: $567,158 / 3% = $189,053 per point * 4% = $756,211 (2005: +10.7% Net Growth) Adjusting for ADR Growth: 10.7% minus 7.9% increase in Nov. ADR = 2005: +2.8% Real Growth

© Evans - Klages, Inc United State Regions

© Evans - Klages, Inc Florida527, Southeast111, Northeast258, Midwest260, Canada34, Europe156, Other67, Total1,415,  %  % Visitor Origins 2005 Visitors

© Evans - Klages, Inc Quarter 1 524, Quarter 2 337, Quarter 3 242, Quarter 4 310, Annual1,415,  % Number of Visitors 2005 Estimates

© Evans - Klages, Inc Expenditures 2005 Estimates Quarter 1 $280,778, Quarter 2 195,490, Quarter 3 92,163, Quarter 4 144,935, Annual$713,368,  %  %

© Evans - Klages, Inc Impacts of Tourism Direct & Induced 2005 Estimates In 000’s Q 1 $335,882$372,443$418,641 Q 2 251,742276,538291,476 Q 3 112,542147,181137,416 Q 4 184,873219,564216,099 Annual$885,038$1,015,726$1,063,633

© Evans - Klages, Inc Occupancy 2005 Annual Average Average  Pt.  Pt Q 1 Q %84.8%85.6% Q 2 Q Q 3 Q Q 4 Q

© Evans - Klages, Inc Average Daily Room Rate 2005 Annual Averages Averages  % Q 1 Q 1 $178.3$193.5$ Q 2 Q Q 3 Q Q 4 Q

© Evans - Klages, Inc Purpose of Trip (%) Visitors FirstQuarterSecond Quarter QuarterThird Fourth ‘04‘05‘04‘05‘04‘05‘04‘05 Leisure Business Meetings

© Evans - Klages, Inc Purpose of Trip (%) Visitors FirstQuarterSecond Quarter QuarterThird Fourth ‘03‘05‘03‘05‘03‘05‘03‘05 Leisure Business Meetings

© Evans - Klages, Inc Management Barometer Reservation Outlook for First Quarter 2006

© Evans - Klages, Inc Management Barometer Expectations for First Quarter

© Evans - Klages, Inc. 2006