Push-To-Talk in Rural America Damian Sazama Vice President, Sales & Marketing Bluegrass Cellular, Inc. RCA Marketing Conference Lake Tahoe, Nevada Oct. 2-4, 2005

Who is Bluegrass Cellular?  Started in 1991 by five Local Exchange Companies  Serves approximately 1.4 million pops  Operates a TDMA and CDMA 1X network  Began offering PTT in November 2004

Why the need for PTT?  Began seeing some churn due to Nextel  Studies show that 60% of U.S. subscribers are interested in PTT (source: InStat Group 2005)  We felt that with our network coverage compared to Nextel’s, our PTT service would be superior.  Always want to add services that increase ARPU!

Why we chose Kodiak  Could use current technology (CDMA 1X) and current network  Could use current roaming agreements to offer a nationwide service with Kodiak’s roaming gateway  Better voice quality and without the latency issues that IP-based PTT services face  Best Feature set in the marketplace  Same number for PTT and wireless  Real-time contact availability  Toggle between PTT and wireless calls  Free group calling and online contact management tool

Coverage Areas Bluegrass Cellular PTT coverage (reflects roaming partner coverage) Sprint/Nextel PTT coverage (limited - cannot use other voice networks)

Chart of Comparison FeaturesBlueWorks Push-to-Talk Sprint/Nextel Direct Connect Cellular/PTT call waiting YesNo Voice Latency 150ms700ms Quality of Service Consistent Handoff Lacks Handoff Web Group Provisioning FreeCharged Real Time Contact Alerts YesNo Same Number for Wireless/Walkie Talkie YesNo Group Calling FreeCharged

PTT Online Tool

Marketing  Market to Retail, with focus on families and BTB. BTB is strongest segment, particularly when attracting Nextel customers  Price: $15 per month, unlimited PTT calling nationwide $19 per month, standalone PTT (no cellular)

Referral Program  $35 to each PTT customer and to new PTT referral  Competes directly with Nextel

Print Advertising Outdoor Newspaper

How is it going?  Service is working fantastic; we can compare it with Nextel service in front of customers and there is no difference  Currently have approximately 2k subscribers  Low churn with PTT subscribers

Major Issues

Questions?