Welcome to class of Internet Technology Adoption in Emerging Markets Dr. Satyendra Singh University of Winnipeg Canada

Why Study This Topic? Connectivity is productivity ↑ Market size  ↑ growth Pop (m)Internet 2009 (m) Internet now (m) % of Population Growth % users Table % Africa Asia Europe Mid East N America L America Oceasia World

Kinds of Connectivity

Internet Technology Against –Education –Healthcare –Poverty –Clean water –Housing For –E-government –E-education –E-health –E-commerce

E-government Online government information –Grameen phone  cellular phone to rural areas  B’desh Corruption –Driving licence Population database Democratic system of government –Electronic voting Tax return  Brazil  90% online tax return Online government banking  bonds VoIP technology  Chad, Nigeria, South Africa

E-education Libraries Impact on political texture of society –Iraq war  public opinion  legal versus illegal Online information to farmers  ↓ cost, ↑ profit –Sell products abroad –↑ Efficiency in value chain Teachers’ interaction with counterparts  world –But, cannot address the issue of –Lack of resources –Poorly trained teachers –Overcrowded classes

E-health Telemedicine –blood pressure and perform EKG –on the Caboclo Indians, Amazon –A doctor at the University of East –Carolina Telemedicine Center –has control over the machine and can –even inflate an armband to take blood – pressure. The information is –transmitted over the Internet to a –doctor, who then videoconferences with the nurse to deliver a diagnosis.

Perception Interpretation Value assessment Transaction E- commerce (Stages) Probability Online Transaction E-commerce: 4 stages  Causal Relationship

E-commerce  4 stages… Perception –Security features –Easy to trust website –Effective interactivity Interpretation –Easy to navigate website –Comparative marketing –Flexible return policies

E-commerce  4 stages Value assessment –Value-added opportunities –Quick loading website –Customization of orders Transaction –Easy transactions –Seamless transaction –Ability to track orders