Become an “Agent for Positive Social Change” with your next fundraiser K. Osiris Wade & David Long, The Re-Label Me Project

Agenda Traditional fundraising model What is social change? Social change fundraising model Fusing the concepts of fundraising and social change Introduction of Re-Label Me Project Putting it all to work Q&A

Traditional fundraising model For many groups, fundraising is a “season” of “selling stuff” The intention is to: – Raise money for a particular event – Create a reserve of cash The feelings attached to this season may be: – Frustration – Dread – Anxiety

What is social change? A topic discussed in sociology the social sciences, but also politicial science, economics, and history. When behavior pattern changes in large numbers, and is visible and sustained, it results in a social change. Once there is a deviance from culturally-inherited values, rebellion against the established system may result, causing a change in the social order. Everyday examples of social change “Going Green” Texting Social networking sites

Positive Social change fundraising model The overarching goal is to do something positive in intention with the faith that positive energy will be reciprocated and grow into bigger and better causes, impacting more people. It’s the “pay-it-forward” effect. The second intention is to raise funds to do more good.

The “Re-Label Me Project” is an example of fundraising for social change. How this project works The principle of labeling an object is demonstrated in the cellular evaluation of water, by Masaru Emoto. – The hidden messages of waterThe hidden messages of water Group demonstration

Putting it all together Fundraiser-in-a-Box Campaign 1 to 3 words Utilize direct and indirect channels Coordinate with RLMP

Benefits Discounts & “Name Your Price” Sales Tips & Encouragements Audit Controls Direct Sales Tools Online Purchasing Customized Web Page

Q&A time What questions or comments do you have? Contact: David Long & Osiris Wade web phone