SNAP Outreach in New York State An Overview of the SNAP Outreach Requirements, Guidelines and Best Practices created for the Nutrition Outreach and Education.

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Presentation transcript:

SNAP Outreach in New York State An Overview of the SNAP Outreach Requirements, Guidelines and Best Practices created for the Nutrition Outreach and Education Program

Presenters: David Rimai Reynolds, Director of Field Operations Diana L. Lezette, Training and Instructional Design Coordinator

Agenda: SNAP Outreach in NYS Nutrition Outreach and Education Program Overview Program Achievements Aspects of NOEP Outreach Q&A

SNAP Outreach in NYS Seven Targeted SNAP outreach projects statewide funded by OTDA: Catholic Charities Metropolitan Council Project Hospitality Seedco United Way of Buffalo and Erie Counties United Way of New York City

SNAP Outreach in NYS Hunger Solutions New York manages: The Long Island Anti-Hunger Initiative (LIAH)

LIAH Covers Nassau and Suffolk Counties Provides SNAP application assistance Uses innovative outreach including: Direct mailings SNAP enrollment events Social media Robocalls Texting outreach

LIAH Partners include: Health and Welfare Council of Long Island United Way of Long Island North Shore-Long Island Jewish Health System Food Research and Action Center AARP Foundation Island Harvest

Nutrition Outreach and Education Program (NOEP)

NOEP Since 1987 Hunger Solutions New York has managed NOEP. One of the largest SNAP outreach programs in the nation.

56 Counties 51 Agencies 74 NOEP Coordinators

NOEP Free and Confidential Helps connect potentially eligible New Yorkers to SNAP and other federal nutrition programs.

NOEP Prescreen Application assistance Identify and remedy barriers Refer households to other nutrition assistance programs and community agencies.

NOEP Achievements: During the contract year: More than: 30,000 new households received SNAP benefits. 60,000 pre-screenings occurred. 212,000 face-to-face contacts were made with potentially SNAP eligible New Yorkers.

NOEP Achievements: During the contract year: More than: 10,000 households were assisted with language translation for the SNAP application process. 2,800 home visits were conducted for homebound seniors and disabled New Yorkers.

NOEP Achievements: During the contract year: NOEP assisted more than: 5,800 disabled individuals 8,000 immigrants 14,000 seniors 20,000 children

NOEP Outreach

Outreach Campaigns Six Campaigns: Short term Specific theme/audience Statewide Unified message

Outreach Campaigns Success Starts with School Breakfast. Heat and Eat: With SNAP You Don’t Have to Choose. Between Shifts and Between Jobs SNAP is Working for You. SNAP. It’s Accessible. Stay Healthy with SNAP. When School Ends, Summer Meals Begin.

Outreach Examples: Flyers Postcards Posters Educational letters Promo items Spaghetti Strainer Cattaraugus

Outreach Examples:

Agency collaborations and referral systems Exhibiting at events Presentations

Special Initiatives

May be piloted. May be certain area. Not a limited time frame. Can come from NOEP interest based on community need and outreach opportunities.

Veterans and Military Families Initiative

Grocers Initiative

Hunger Solutions New York Recipient of the Food Research & Action Center (FRAC) 2013 Innovative Anti-Hunger Work Award for Veterans and Military Families Special Initiative

Outreach Creativity and Flexibility

Can provide NOEP Coordinators with the opportunity to be creative in targeted outreach. Increases effectiveness of outreach: Based on NOEP knowledge of community need, outreach locations, community events and timeliness. Population-specific

Guidelines and Requirements for SNAP Outreach

Requirements for SNAP Outreach All NOEP Coordinators trained on requirements. For example: Federal funds cannot be used for TV or radio ads or billboards. Which required disclosures, such as funding disclosures or Equal Opportunity statements, must appear on outreach. Must include clear contact information and location served.

Requirements for SNAP Outreach Funding requirements. Consistent messages. Best practices we have learned and continuously work to enhance. Why the requirements and guidelines?

Diversity and Cultural Competence

The Broader Impact of Targeted Outreach BUILDERS CAREGIVERS BOOMERS

The Broader Impact of Targeted Outreach Boomer Family Caregiver Paid CaregiverGrandchildren Builder

How to get connected to the NOEP program in your location.

Connect with your NOEP coordinator. Create a referral system. Let other agencies or organizations know about benefits of NOEP and SNAP.

Questions? Facebook.com/HungerSolutionsNY Twitter.com/NewYorkHunger ©Hunger Solutions New York. All Rights Reserved. Prepared by a project of Hunger Solutions New York, USDA/FNS, and NYSOTDA. This institution is an equal opportunity provider.