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Roller is a digital platform that enables hospitality and entertainment venues to capture and manage pre-paid bookings for events, packages and spaces from internet enabled devices Roller is a nightlife tool for patrons… and a revenue driver for venues.

THE PRODUCT A DIGITAL SALES AND MARKETING PLATFORM Roller’s flagship website that provides a central aggregated platform for customers to view and book at associated venues Venue Specific Booking Platforms Fully branded and stand-alone venue booking platforms that are accessed via the venues websites and social media platforms The Stand Alone Platform Venue Management Tool Complete ‘self serve’ platform to allow venues to create, promote and manage bookings online

INDUSTRY SOLUTION Facilitating a transition from manual, labor intensive booking processes… to a streamlined, automated booking platform designed to drive and capture more value through online channels FOR CONSUMERS People who use Roller are y.o with disposable income and who aspire to a VIP lifestyle but may not have access Access and certainty Simple and Efficient Rewards and Recognition Real-time offers and promotion Our core clients are bars, night clubs, events, festivals. Anyone who sells beverages, tickets, offers experiences and utilizes guest lists will benefit from integrating Roller into their existing business FOR VENUES Automated reservation system reduces labor costs Customized booking platform at no incremental cost Busy venues… maximize yield by monetizing traffic Quiet venues… stimulate revenue through targeted offers

PROVEN PRODUCT Roller was founded in Melbourne, Australia in 2010 After testing the market for 6 months, it raised its first round of investment from CMB Capital and a consortium of private investors, and officially launched in late 2011 Roller now has 350+ venues on board, 42,000 members and is approaching $10M in processed booking (75% of which has been generated in the last 9 months) in Australia After investing a lot of time and funds to building the propriety platform and proving the model, Roller is now leveraging its experience, scalable technology and support teams by expanding into overseas markets

STRATEGIC PARTNERSHIP Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. The most advanced VIP booking platform available in the US. Paving the way in digital promotions and marketing …

THE PRE-GAME

BUSINESS MODEL Core Income Streams Event listing & promotions fees Sponsored packages (beverage companies) Premium membership fees Roller USA hosted events Advertising Upside potential for booking fees from selling distressed inventory Other Income Streams Roller USA charges a 10% non refundable commission on all bookings made directly made through Roller’s central consumer channel (rollervip.com) and its affiliates 2% handling fee on all bookings made on the Venue’s booking platform Venue’s can also choose from 3 monthly subscription options, based on access to features and usage limits: Starter Plan - $0/m Standard Plan - $50/m Pro - $160/m

ACHIEVING THE FOOTPRINT Roller USA will look to utilize databases of other consumer brands to increase consumer uptake… whilst leveraging strategic partnerships to fast track venue acquisition

OWNING THE ONLINE MARKET Diageo will be able to utilize the Roller platform to further expand its service offerings and achieve a competitive edge in the digital space… Leveraging Diageo’s existing trade marketing team to maximize sales efficiency Will give Diageo venues the ability to control their own ecommerce booking platform Will be a ‘service add’ to existing Diageo customer’s and further embed Diageo’s presence and brand Potential for a ‘white label’ approach across both the web and mobile based platforms All Diageo venues will be armed with a digital platform to facilitate nationwide promotions

Available across all Diageo venues Proximity based promotions Marketing direct to handsets Transaction based redemption Capture data and effectiveness of marketing spend… DIGITAL PROMOTIONS

MARKETING ANALYSIS Roller provides full transparency into the effectiveness of digital promotions… How effective was the marketing spend? What dollar value did this drive to the company? How many customers engaged with the promotions? What are the demographics of consumers that did & did not engage in the promotion?

DATA & CUSTOMER PROFILING Through digital promotions, Roller will provide a new level of insight into your customers.. Build a tangible consumer base Capture data on exactly who your customers are Acknowledge customer loyalty Track performance of your venues Use data to tailor future promotions

We look forward to hearing your feedback and thoughts. Should you have any further questions or would like to arrange another meeting to discuss the opportunity, please contact: SIMON LEWICKI PARTNER | p: