AIM members online ad revenues Elaborated according IAB Europe Revenues according terms and advertising types in year 2009 Revenues according terms and advertising types in year displaysponsorship searchclassifiedsrich medialead generationslotting feestotal 1. term € € € € € € € 0 € € 2. term € € € € € € € 0 € € 3. term € € € € € € € 0 € € 4. term € € € € € € € 0 € € total € € € € € € € 0 € € share 57.6%2.0%3.0%16.3%19.3%1.6%0.2%0.0% Revenues according terms and advertising types in year displaysponsorship searchclassifiedsrich medialead generationslotting feestotal 1. term € € € € € 797 € 0 € € 2. term € € € € € € € € € 3. term € € € € € € € € € 4. term € € € € € € € € € total € € € € € € € € € share 49.3%3.8%1.6%19.3%24.7%0.5%0.2%0.6% 2009displaysponsorship searchclassifiedrich media lead generation slotting feestotal 1. term € € € € € € € € € 2. term € € € € € € € € € 3. term € € € € € € € € € 4. term € € € € € € € € € total € € € € € € € € € share 52.0%1.9%2.6%16.1%22.2%4.3%0.3%0.6%

AIM members online ad revenues Revenues according terms in years Total revenues in years YEAR AMOUNT € € € € € € GROWTH -48.4%33.3%60.1%51.1%-5.4% TERM/YEAR term € € € € 2. term € € € € 3. term € € € € 4. term € € € € total € € € € Elaborated according IAB Europe

Display advertising and rich media in industrie‘s shares Industrie‘s shares in display and rich media in first term – display + rich mediashare Telecommunication22.63% Financies16.10% Automotive15.40% Food goods8.51% Other services8.30% Drugstore goods and parfumery8.14% Household and officies furniture5.51% Health4.26% Tourist trade and transport3.57% Other goods3.20% Entertainment and free time services2.87% Media1.50%

Definitions to the online advertising types: Display Advertising A form of online advertising where an advertiser’s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the content of the page. Sponsorship Sponsorship represents custom content and/or experiences created for an advertiser which may or may not include ad unties (i.e., display advertising, brand logos, advertorial and pre-roll video). Banner ads, links or advertiser sponsorships that appear in newsletters, marketing campaigns and other commercial communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled). Search Search with keywords. This category includes paid listings, contextual search, paid inclusions, site optimalization. Classifieds and auctions Classified advertising is usually text-only and can consist of as little as the type of item being sold and a telephone number to call for more information. Lead Generation / Referrals Fees advertisers pay to Internet advertising companies that refer qualified purchase inquiries (e.g., auto dealers which pay a fee in exchange for receiving a qualified purchase inquiry online) or provide consumer information (demographic, contact, and behavioral) where the consumer opts into being contacted by a marketer ( , postal, telephone, fax). Rich media A broad range of digital interactive media. Slotting fees A fees charged to advertisers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers. Definitions of online advertising types Elaborated according IAB Europe

Definitions of industries branches Categories: 1. 1.Financies 2. 2.Automotive 3. 3.Telecommunications 4. 4.Health 5. 5.Media 6. 6.Entertainment and freetime services 7. 7.Tourist trade and transport 8. 8.Household and officies furnitur 9. 9.Food goods Drugstore goods and parfumery Other services Other goods

AIM has officiated since May 2005 as a partnership of Slovak Internet media. Main purpose of this association is to inform about Internet and its options as an advertising medium. Association indicates the online advertising amounts from its foundation, with the first numbers being from the year AIM is also a sponsor of AIMmonitor, the representative measurement of Slovak Internet visitors data. AIMmonitor has been working since January Members of AIM are due to take part in it, but other Internet providers can also attend this measurement. AIM had to 1 st of November members. Address:Asociácia internetových médií Viedenská cesta Bratislava Slovakia Web: Executive Board Chief: Mgr. Milan Csaplár Executive Manager:Mgr. Veronika Pizano Tel.: Vypracované AIM, podľa IAB Europe