Key Realty A New Concept A New Cost A New Value A New Business Model

PHASE 1 MODEL - Traditional “Business as Usual” Agent Listed and Sold Broker did EVERYTHING else Advertising, Image impact, processing of listing and sales, physical facilities, closing department, legal adherence, errors and omissions Control of the Market - Broker Commissions - 50%/50% Control Mechanisms - Floor time Company signage and advertising Centralized administration Expensive technology Current Model Status - declining rapidly locally and nationwide Inefficient, low-productivity model with tours & floor time Real Estate Business Model History

PHASE 2 MODEL - “ Now hold on here …” Agent Listed and Sold, but started to do more administration Broker administrative functions started to decline Advertising, Image impact, processing of listing and sales, physical facilities, closing department, legal adherence, errors and omissions - some shifting to agent Control of the Market - Broker, but starting to move toward the agent Commissions - 60%/40%, 70%/30%, 80%/20%, Control Mechanisms - Shifting towards agent Company signage and advertising - Agent-based Marketing Agent numbers on signs and ads Agent Administration and computer systems Current Model Status - shifting towards Phase 3, locally and nationwide Real Estate Business Model History

PHASE 3 MODEL - “ It ’ s been fun …” Agent-based marketing and personal marketing functions Image impact, processing of listing and sales, physical facilities, closing department, legal adherence - shifted to agent Commissions - 100% commission with monthly expense Control Mechanisms - Shifting towards agent Phone numbers on signs and ads shifted to listing agent Agent administration and computer Development of Buyer’s agents, administrative assistants and personal agent-based marketing Agent-based websites Current Model Status - moving back Phase 2, marginal lead generation, costs are rising - 5%, rising fees, 100% companies are starting to look like a large traditional company Costs are rising, average sales price is down, sales are down and more gross income is devoted to paying the broker Real Estate Business Model History

Physical Facilities - High-vacancy, underutilized, common areas Physical Facilities - At home, virtual office, private office - no waste Personnel - in many cases, duplication or unnecessary Personnel - if you need it, if not, no expense and no duplicity Closing and Adminstration - outdated, old-fashioned and unnecessary Closing and Administration - all files faxed, electronic disbursement Meetings and Tours - Unnecessary and company-oriented Meetings and Tours - , our website MyKeyrealty.com, memos Money - 15% to 50% of your income (plus franchise and other fees) Money - $300/month, agent keeps 100% of the commissions, transaction fees, home warranty fees, or 50%/50% to $3,600/year Production or recruiting requirements - ??? Your business is your business, $25/month-profit-sharing Training - Company makes an attempt Training - Howard Brinton and Mike Ferry Continuing Education - Some free, patchwork Continuing Education - 4ICE.com - $ hours Broker role - Educator, trainer, motivator Broker role - Compliance and disbursement The Next Business Model…It’s about TIME!

What is the Company about? The Agents Reduced Cost - to $ a month Reduced Expenses for Broker: Closing Department Phone Numbers Physical Facilities - Minimal Virtual Document Handling External Training Management New Agents Franchise Fees Fax/scanning base for processing Fairness listings = 100 listings Website as base for information & events Showing appointments - agent/office Profit sharing Virtual office Schedule - 50%/50%, or $3, ATM or Debit deductions only Mykeyrealty.com

Welcome to the future of real estate Everything you need A LA CARTE! What is the Value? - We like to say WOW! There is: Reduced cost Profit-sharing - $25.00 per month per agent referral Full-service Independence A cost-effective home for self-motivated agents The future of the business Great website A lot of fun and freedom $ a month It’s about time….. Maybe it’s time for you!

Welcome to the future of real estate Everything you need A LA CARTE!