Social Networks

Facebook Quick Facts: Average time spent per visit on Facebook is 20 min 46 seconds vs. 56 second average on other websites. 80% of U.S. companies are using Facebook to acquire new customers Average user habitually creates 3 items of content every day Key Advantages for Business: 2 nd highest volume of all searches Un-precedented targeting against consumer interests, demographics, and “persona” data Fully customizable design and functionality with the use of apps, widgets, custom landing pages Source: Gannett Broadcasting Confidential

Twitter What is it? An online service that allows users to share updates with other users that answers one simple question: What do you want to share right now? Quick Facts: 72% of the top 100 U.S. companies use Twitter to engage with customers 50% of Twitter users log in every single day 460,000 new accounts created everyday on Twitter Key Advantages for Business: “Listen” and engage with customers in real-time Search against relevant conversations, topics, competitor info using specific keywords Acquire new customers around specific promotions, coupons or events Source: Gannett Broadcasting Confidential

Foursquare What is it? Location-based service that allows businesses to reward customer loyalty and effectively promote positive reviews Quick Facts: 58% of smartphone users actively seek location-based mobile (check-in) offers Those who respond to Foursquare specials spend over 350% more with retailers 3800% growth in users in 2010, and are projected to surpass that growth in 2011 Key Advantages for Business: Incentivize customers to become brand advocates and generate referrals Capture additional walk-in customers through real- time promotions Statistically proven to increase positive reviews & citations Source: Gannett Broadcasting Confidential

What We Can Do For You Help your business WIN in the Digital Space Manage all aspects of Social Networks Create Custom Pages for Branding & Lead Generation Use your customer database to perform a “Social Sync” Engage & Respond to Consumers Develop & Distribute Pre-Approved Content Advanced Behavioral & Persona Targeting on Facebook Monitor Keywords for Potential Leads on Twitter Manage Your Reputation by Monitoring over 128 Review Sites... and much more!