from United Stationers

“Fastest Man In The World”

The Technology “Race” Has No Finish Line!

Competitive Environment The office products category is quickly shifting to online buying and the Power Channel players dominate: Internet Retailer Magazine, July 2007 RankCompanyWeb Sales VolumeRankCompanyWeb Sales Volume 1Amazon.com Inc.$10.7B6OfficeMax Inc.$2.8B 2Staples Inc.$4.9B7Sears Holding Corp.$2.3B 3Office Depot Inc.$4.3B 8CDW Inc.$2.0B 4Dell Inc.$3.9B9SonyStyle.com$1.7B 5 HP Home & Office Store (Hewlett-Packard CO.) $3.1B10Newegg.com$1,5B

a new capability from United Stationers

What Is United Smart Search? Definition Product content delivered on demand to power reseller web storefronts based on search and navigation requests of the end consumer

How Does United Smart Search Work? Search results Product details page Product comparisons Content Data For Web Page End Consumer Requests (i.e. Clicks) Photos Descriptions Attributes United Smart Search Engine Individualized Presentation & Branding Dealer eCommerce Storefronts

How United Smart Search Is Delivered United Smart Search provides: – Improved content – Search, guided navigation and compare functionality Technology Platform – Integrates United Smart Search – Behind the scenes – Blends into site’s existing look ’n feel – Determines exactly how it will function

United Smart Search Improves The eShopping Experience Finding Products Via Search Driving relevant results! Refining Search Results Narrowing by attributes Product Details Photography Selling copy Detailed attributes

Benefits To You & Your Customers Finding products via search – Driving relevant results! Current State

Benefits To You & Your Customers Refining search results – Narrowing by attributes

Current State Benefits To You & Your Customers Product details

What It Could Be Benefits To You & Your Customers Product details

What It Could Be Benefits To You & Your Customers Product details

What It Could Be Benefits To You & Your Customers Product details

United Smart Search Improves The eShopping Experience Comparing Products Side by side, attribute based Product Suggestions Alternatives Supplies Accessories

What It Could Be Benefits To You & Your Customers Comparing products – Side by side

What It Could Be Benefits To You & Your Customers Product suggestions – Alternatives, supplies, accessories

United Smart Search Aligns To Your Business Objectives Adding non-United products Controlling product assortment Indicating stocked / preferred items

Adding Non-United Products Capability comes in two phases: – Available in current United Smart Search Release – Allows basic content to be added – Purpose: Items accessed by number or keyword 1 “Do It Yourself” 2 Content Enrichment Services

Adding Non-United Products… Content Enrichment Services Coming early next year Non-United item “library” – Created and maintained by United Content Group – Items have common appeal to multiple dealers (e.g. Coke, Pepsi, manufacturer line extensions) Content creation for “dealer unique” items – Typically private branded items – Created and maintained by United Content Group

Controlling Product Assortment Exclude products your customers may not view or buy Exclude products you do not wish to sell Include products for only select customer(s) Restrict your customers to a select list of products

Indicating Stocked / Preferred Items Allows preferred items to be positioned higher in search But, relevancy is the key

Action Items 3PV instructions Contact your Azerty Sales Representative to place your SmartSearch order and get your specific 3PV instructions to access United Smart Search internet sales Prepare for red hot internet sales with the power of United Smart Search!

Questions & Discussion