Go on a Treasure Hunt – Where is the money? Presenter: Area Directors 1

2 Fundraising in Difficult Times Keep enthusiasm Stay visible Diversify your funding sources Put your fundraising program under the microscope Don’t pull the plug-- but do slow down Keep u p your marketing and PR

Team Activity Form teams of five and list: (1) What’s working and why (2) What’s not working and why - 4 minutes - 3

4 5 Steps of Donor Engagement 1. Getting to know the donor 2. Getting Involved 3. Financial Support 4. Access to their Network 5. A Major Gift

Team Activity Share your success stories of donor engagement Summarize for a 1-minute large group presentation - 4 minutes - 5

6 Baby Boomer Women and Cause Marketing Stories of real people in difficult situations will trump the latest gadget for women Women are ensemble players; think “we” not “me” See themselves first as members of a community Driven by empathy Interested in belonging

7 Why Older Donors Matter Seniors 65 + will grow to 1 in 5 by 2030 People 50 and over make up 24 % of US population As of % of US adults 65 + use the internet or 49% of seniors who are online in 2012 have Face book accounts

8 Team Activity Describe how your plans for will grow membership and increase fundraising What resources do you need to be success? How can you help other clubs be successful? - 4 minutes -

9 Coin canisters Pinups Purchase-triggered donations Shopping day Face book likes Five Best Cause Marketing Programs for Local Nonprofits

Happy Treasure Hunting 10