© C.K. Prahalad 1 75: Next Steps C.K.Prahalad Paul and Ruth McCracken Distinguished University Professor The University of Michigan July 30, 2009

© C.K. Prahalad Agenda For the Session 2 75 Agenda 2.The Journey so far: Lessons learned 3.Choice of “Big Issues” from 4.Approach to Action 5.Moving Forward

© C.K. Prahalad 3 75 Actively Shape the Emerging World Order Through Economic Strength Technological Vitality Moral Leadership

© C.K. Prahalad 4 The Potential of India

© C.K. Prahalad 5 What India can be in World’s Largest Pool of Trained Manpower: 200 million college graduates (~16%) 500 million trained, skilled workforce (~40%) Universal Literacy 2. World’s Leaders in Industry and Commerce 30 of Fortune 100 from India 3. India Accounts for 10 % of World Trade A broad scope of products and services 4. India as a Source of Global Innovations New Businesses, New Forms of Organization, New Technologies

© C.K. Prahalad 6 What India can be in Focus on the Bottom of the Pyramid as a Source of Innovations for the World (Leaders in Health, Education, Energy, Transportation, Sustainable Development for all) 6. A Flowering of Art, Literature, and Science ( 10 Nobel Prize Winners from India) 7. A New Moral Voice for People Around the World India as a country where Universality and Inclusiveness is widely practiced. India becomes the most Benchmarked country for its capacity to accept and benefit from its diversity

© C.K. Prahalad The Journey 7

© C.K. Prahalad Journey 8 Sept Speech, New York Focus Groups, People All Socio-economic Strata, Test the Idea May 8, 2008 National Presentation, Video Links CII, Yi, BCG and CII Mission June – Nov Task Force Meetings’ Meeting with Political Leaders State Level Bureaucrats Developing State Level 75 Perspectives, 5,000 people, 77 workshops, 17 District Level Plans Development of National Vision: The Peoples’ Agenda Jan.-April 2009 August Getting it Done

© C.K. Prahalad Key Aspects of informing Public Debate and Policy 9 India is a young country with 70% of the population below the age of 35. To reap the “demographic dividend”, The Indian National Congress believes that there is an urgent need to put in place an extensive skill development programme so that the employability of the youth is enhanced Congress Manifesto 2009 India is currently estimated to have a total workforce of 500 million, which is expected to grow by 20 million every year over the next 10 years. India’s demographic dividend can be realized only if the country invests in developing skills to make our youths employable President’s address to Lok Sabha

© C.K. Prahalad 75 Methodology 10 1.Not “Business as Usual” but Innovation 2.Stretch Goals: Aspiration > Resources 3.Fold the Future in 4.Focus on Big Issues: e.g. Skills, Sustainability 5.A sense of Urgency 6.Focus on World Class 7.Focus on Scale 8.Non-Negotiables in Economic Development 9.New Social Compact: Private Sector- Govt.- Civil Society 10.Excitement, Energy, Engagement, Empowerment

© C.K. Prahalad 11 The “Sandbox” for Economic Development Market Based New Price- Performance Levels Environmentally Sustainable Global Scale Rule of Law, Individual Rights Social Equity Focus Innovations within These Constraints

© C.K. Prahalad 12 The “Sandbox” for Economic Development Market Based New Price- Performance Levels Environmentally Sustainable Global Scale Rule of Law, Individual Rights Social Equity Focus Accountability for Performance Business, Politicians, Civil Society, Bureaucrats

© C.K. Prahalad Big Issues 13 Skill Development Inclusive Urbanization Sustainable Development 500 Million 300 New Cities ? “More for Less for More”* * RA Mashelkar

© C.K. Prahalad Let us Focus on Skill Development 14 Goals Implications 500 millionScale 12 yearsUrgency World ClassRigorous MonetizableRelevant InclusiveAffordable, Accessible ConsistencyNew Delivery Systems Innovation; Next Practices

© C.K. Prahalad Innovation Sandbox for Skill Development 15 Global Standards Scale Inclusion Consistency

© C.K. Prahalad Skill Development “Innovation Sandbox” 16 Inclusion Scale Consistency Global Standards Student Retention, Excitement Standards, Assess- ment Focused Resources Learning Platforms Rigor, Relevance Empowerment Techno logy Low cost, Remote Delivery

© C.K. Prahalad Moving Forward 17

© C.K. Prahalad 18 Starting Points: 75 has received broad acceptance among CII leadership, YI, people at large, media, bureaucrats, and politicians. The idea has Traction. 2.India’s development has been asymmetric. Deployment of 75 will be different in different States and in Districts within States. We will start with a District as the focus for deployment effort. 3.Highly decentralized deployment requires a focus on quality. We need integrity to the concepts (non- negotiables as in TQM) and unique, locally relevant projects and priorities. It is National and Local at the same time.

© C.K. Prahalad 19 Starting Points: provides opportunities for a large number of experiments. The type of experiment depends our imagination deployment needs clarity to objectives and clarity to metrics. For example: Number of children not in School… needs continuity. Volunteers must commit time for a period of say 2 years. Further, we should work with teams of Volunteers 7. Building a local Coalition is key. Volunteers, CII, local NGOs, Bureaucrats and Politicians must be engaged

© C.K. Prahalad 20 Starting Points: 8.Volunteers must internalize the message of It is not about “more of the same”. It is about Change. It is about Aspiration. It is about challenging “ground realities”. It is about an unshakable belief in India, Indians and its role in the world. This is not for those who say: “I agree, but……” 9. It is about sacrifice. It is about subordinating “private benefits to public benefits”. It is asking “what you can do for the country; not what it can do for you”* 10. It is about celebrating our privilege. Privilege comes with Obligations. * John F. Kennedy

© C.K. Prahalad 21 Transformation Requires: Imagination Passion Courage Humanity Humility Intellect Luck !