CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)1 Different kinds of hardware and software and their business uses How to connect to the Internet and use and surf the Web How to promote your business on the Internet and do e-commerce How to determine the technology needs of a business and the different methods of purchasing that technology This chapter describes the importance of using technology in your business.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)2 TECHNOLOGY AND YOUR BUSINESS Computer Hardware Computer Software More Technology Computers have changed the face of business. Simple tasks (ringing up a sale) and complicated tasks (analyzing profits) are now done on computers.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)3 TECHNOLOGY AND YOUR BUSINESS Computer Hardware Hardware includes desktops, portable computers, printers, and modems. The type of computer you use will depend on how you plan to use it to run your business. Desktops: 1.Personal computers (pcs) 2.Macintosh Portable: 1.Laptop 2.Notebook 3.PDAs Printers: 1.Laser 2.Ink Jet 3.Dot Matrix Modems: An electronic device that allows info to be sent over phone lines.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)4 TECHNOLOGY AND YOUR BUSINESS Computer Software Software is programs that control computer hardware and direct its operation. Software can be custom- made for a specific use or packaged for the mass market. Word Processing Spreadsheets Databases

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)5 TECHNOLOGY AND YOUR BUSINESS More Technology Additional software programs include graphics, scheduling, zip compression utilities, and presentation software. Other technologies include LCD projector/panel… FAX Photocopier Scanner FTP

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)6 TECHNOLOGY AND YOUR BUSINESS More Technology... Accept credit cards on your mobile phone and get paid as soon as the job is done. Intuit Go Payment Square

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)7 TECHNOLOGY AND YOUR BUSINESS More Technology... Opera Mini Opera Mini Opera the full-blown browser now offers a FREE mini- version for cell phones so you can view web pages better on your mobile device Mozilla Minimo Mozilla Minimo Mozilla the same people who created the open-source and free web browser called Firefox has made a mini- browser for cell phones called Minimo Open Office – a free Microsoft Office like software suite

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)8 LEARN ABOUT THE INTERNET Log On to the Internet To access the Internet, you will need to sign up with an Internet service provider (ISP). Consider flat rates versus out of area surcharges and time based charges.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)9 LEARN ABOUT THE INTERNET Use Electronic Mail Convenient Inexpensive Not Intrusive Can Be Saved Less Formal

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)10 LEARN ABOUT THE INTERNET Surf The Internet A web page is a file accessible through the Internet that greets visitors and provides information. A browser allows you to view the Web page on your computer.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)11 LEARN ABOUT THE INTERNET Promote Your Business on the Internet Many businesses have web sites that include information about the companys history, products and services, policies, and staff. You can also let customers know how they can place an order or how to contact you. What Do You Need?

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)12 LEARN ABOUT THE INTERNET Transact Business Over the Internet Some businesses allow customers to place orders online. Selling products or services over the Internet is known as e-commerce. Some businesses sell millions of dollars worth of merchandise each year. Select Software… Purchase special software (shopping cart). Keep credit card info confidential. Link to an inventory database.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)13 LEARN ABOUT THE INTERNET Some E-commerce Statistics Source: U. S. Census Bureau E-stats Statistic Year Percent of Total Sales2.9%3.4%3.3% Total E-commerce Sales $108.7B$136.4B$133.6B Total Retail Sales Inc. 5.8%Inc. 4% Dec..6%

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)14 PURCHASE TECHNOLOGY Assess Your Technology Needs Your task as an entrepreneur is to determine which technology will best help you meet customer needs and increase profits. Select Software… Purchase Hardware Purchase Software Write a Technology Plan Hardware: Consult trade magazines, computer magazines, Consumer Reports, SBA, SCORE, computer salespeople Software: List all the tasks you need to carry out, and then find the software to help you perform these tasks. Technology Plan: Write specific goals you have for your business, and describe how technology could be used to meet those goals cost effectively.

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)15 PURCHASE TECHNOLOGY Goal: Increase number of customers who pay bills within 30 days. Solution: Purchase database program to track accounts and generate billing letters. Use program to identify late payers and generate mailing list. Contact payers, reminding them of importance of paying on time. Goal: Identify most profitable product lines in order to fine-tune marketing efforts. Solution: Purchase spreadsheet program to analyze profitability of various product lines (health club memberships, tennis memberships, racquet shop, snack bar). Technology Plan Example

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)16 PURCHASE TECHNOLOGY Computer Consultants They can design computer systems for businesses. They make sure that all the parts of your system are compatible and that the equipment meets your needs. Retail Sources A small business can easily find what they need at a retail store. If you know exactly what you need, consider a mail-order or Internet company. Make Your Purchase

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)17 PURCHASE TECHNOLOGY Make Connections-Math (Page 334) You are choosing an Internet service provider. One service charges $ for an entire year of unlimited service. An alternate provider charges 4.95 per month. This service provider gives 5 free hours per month, and each additional hour is $2.00. There are no long distance charges to connect to either provider. Your Internet use is about 30 hours a month. WHICH PROVIDER SHOULD YOU USE??? Make Your Purchase

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)18 PURCHASE TECHNOLOGY Make Your Purchase Service Provider A Service Provider B Annual Cost $279 $4.95 x 12 mo. = You use 30 hours per month $ addnl hours x $2.00 x 12 months = $600 Grand Total$279.00$ CHOOSE PROVIDER A!!!

CHAPTER 13 USE TECHNOLOGY February 12, 2014ENTREPRENEURSHIP (Ms. Hawkins)19 The End!