SONY ESPAÑA “Make believe”

Malin Sweden Benjamin Germany Paco Spain-shit Marco Spain-shit TEAM VODOPAD

Introduction Sony España S.A was founded by the Sony Corp. The headquarter is located in Barcelona Profit: 23,200 mil € Benefits: 734,410 mil € Employees: 2,787

Sony Corp. is a major Japanese manufacturer of consumer electronics Founded by Ibuka Masaru and Morita Akio in 1946 (Tokyo Telecommunications Engineering Corp.) It adopted its present name in History of Sony Corp.

It began by making voltmeters, sound generators, and similar devices. History of Sony Corp.

1965: Sony have presence in Spain ◦Marketing products through the company Kosmos Electric SA. 1982: Sony acquired the majority of the company ◦Renamed to Sony Spain S. A. Nowadays: Sony España imports, exports and distributes products ◦like photografics material, electronics, radioelectrics and informatics with support. History of Sony España

TV Video console Laptops Discs (MP3 Players) Media Cell phones Products - Overview

TV & Home Cinema: ◦Blue-ray Disc & DVD ◦DVD & USB players ◦Bravia TVs ◦Home cinema projectors & systems Cameras & Camcorders: ◦Cyber-shot ◦DSLR and exchangeable lens cameras ◦Mobile HD snap cameras Flash memory and HDD camcorders VAIO and Computing Reader eBook Home Audio Hi-Fi systems & componentsProducts

Memory, discs & batteries Headphones Car Audio ◦In-Car CD/ Radio tuners (with MP3 CD) ◦In-car CD changers ◦In-Car USB and Made for iPod Accessories ◦lens ◦lights ◦microphones ◦batteries ◦cases ◦tripods ◦sports packs ◦gps ◦Cables Portable Audio Playstation ◦Playstation I-III ◦PSP Products

Competitors Some of biggest competitors for each sectors are: ◦Nokia on mobile phones ◦Philips on general electronics ◦Canon on photograpics ◦Apple and HP on laptops

Organizational Chart

QFD Quality function deployment of Play Station 3 3

QFD – How to make it Identify customer wants Identify how the good/service will satisfy customer wants Relate customer wants to product hows Identify relationships between the firm’s hows Develop importance ratings Evaluate competing products Compare performance to desirable technical attributes

So what is the key to Sony´s success?

The Key to Sony´s success New, challeging innovations Wide variety of products React rapidly with the desires of the costumers Mixing inside technology knowledge with outside experts

The Key to Sony´s success Impact on environment Recycling program for the users Information on website and conferences

Sony and the Operation Technology

OPERATIONS TECHNOLOGY Computer Aided Design First usage in 1980 Helps out in the process of their digital products Helps out in the process of developing embedded software

OPERATIONS TECHNOLOGY Using the Intranet People in general does not like changes Wanted to encourage people to use CAD 3D Needed a good comunication system giving access to all departments

OPERATIONS TECHNOLOGY Internet usage - website Comunication tool to costumers Feedback Efficient support service Using the website as a represantiv image of the company itself

The official website of Sony

Quality Costs Analysis

High Quality Standards Reliability, Safety & Performance Avoiding external failure costs  Warranties  Liability Costs  Lost of Benefits  Bad image Prevention costs

Reports of problems and opinions of employees (as use PS3 while working) Active Customer Feedback Invest amount of money in quality assurance. Quality Costs Analysis

Thanks for listening Any Questions?