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2 Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON

3 Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

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5 In Every Presidential Campaign The Strongest Slogan Carried The Day

6 When Both Slogans Are Blahsville, It’s Always A Close Election.

7 A Company Can Be Successful Without A Powerful Tagline…. It’s Just A LOT Harder. A LOT.

8 4 Major Challenges

9 Pick A BIG Number…..No Bigger ONE

10 40 Billion

11 6/60

12 TWO Source: American Demographics Media Grazing 2007

13 Households with DVRs

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15 Average Daily Time TV6.0 hours Radio2.6 hours Internet.29 mins Newspaper.08 mins Movies.02 mins

16 Three 23/63

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20 HKM Four

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25 How Can We Really Set Ourselves Apart*…. * And blow away the competition!

26 Human Nature

27 – Human Nature – ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE

28 Think, Like You are Running a Political Campaign…

29 Engaging Personality A Powerline Visual/Sound Excitement Real News Reason To Take Action Five Campaign Essentials

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31 Most Powerful Device Ever Invented To Build Brand Awareness

32 You Must Have A Clear and Concise Unique Selling Proposition

33 Slogans Best Remembered

: Harrison vs Van Buren

35 Tippecanoe & Tyler Too

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37 E.C. Booze

: Polk vs Clay

or Fight

40 The Three Dumbest Slogans

41 Who is James Polk?

42 For President of the People

43 The Experienced Candidate

44 The Nastiest

45 Blaine, Blaine, James G. Blaine. The Continental Liar From The State of Maine

46 Ma, Ma Where’s My Pa?

47 OOPs

48 He Kept Us Out Of War

49 Cox & Cocktails

50 In Your Heart You Know He’s Right

51 All Winning Candidates and All Winning Companies…

52 Personality

53 Keep Cool With Coolidge

54 Happy Days Are Here Again….

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56 It’s Morning Again In America

57 Since Reagan…

58 Blah Blah Blah

59 So, Have A Personality and Attitude

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61 Coke Had It…

62 It’s The Real Thing

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71 Las Vegas. What Happens Here Stays Here.

72 Our Food is Fresh. Our Customers are Spoiled Fresh Direct:

73 Don’t Spoil Your Marketing Program

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75 Limping On With Life… CokeThe Coke Side of Life VolvoVolvo for Life Four SeasonsWhen Life Feels Perfect AXABe Life Confident AmexMy Life. My Card VisaLife Takes Visa American EagleLive Your Life Cabot VineyardsElevating Life Utah Life Elevated OhioLove Your Life IowaLife / Changing

76 Four To Do’s

77 Create A Powerline ONE

78 You Are Different. Say So. Have Real Attitude Be Everywhere Or You're Nowhere Yes, It's An Art Guidelines

79 Be or Hire A Spokesperson Two

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81 Three Never Ever Change A Great Line

82 We Bring Good Things to Life Come to Marlboro Country Don’t Leave Home Without It The Citi Never Sleeps

83 Does Anyone Really Like To SQUINT? Four

84 Political Slogans Are LARGE and your’s aren’t

85 Be The Winning Candidate Who Customers “Elect” Every Day in Every Way