Presentation of the new KELLY’s bicycle assortment for the 2006 season Promotion goals: –To professionally, creatively and conceptually present new bicycle models and other accessories made by KELLY’s. –To address the target group – bicycle and sports goods retailers and wholesalers. –To distinguish ourselves from the competition and its assortment presentations –TO SURPRISE !!! The retailers must remember and recall their meetings with us! Locations: –3 locations – key cities in the Czech Republic Creative concept: –The whole activity was conducted in the Tour de France spirit – Tour de KELLY’s

Presentation of the new KELLY’s bicycle assortment for the 2006 season Web registration: The registration took place on the website of KELLY’s – new item, attracting more retailers to a new website.

Presentation of the new KELLYs bicycle assortment for the 2006 season Arrangement of bicycles and accessories: –Bicycles were divided into various Tour de France laps Mounting lap – MTB, MTB XC Plane lap – Trekking bikes, Cross Timed lap – Road Racing Hill race – MTB Race Pro, Marathon Children lap Depot – components, accessories A total of 60 bikes were displayed at every locality Program: –Presentation of the company’s commercial conditions –Non-traditional presentation of the new assortment of bikes and accessories –Show with Josef Zimovčák who completed the whole Tour de France on his historical bike –Winner tipping contest for a trip to Paris - Tour de France 2006 –Contest on the KELLY’s simulator for a home theater, a DVD player, and a Discman –Bartender show –Display of the new bicycle models