Paul Ellerby Business Development & Marketing Consultant.

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Presentation transcript:

Paul Ellerby Business Development & Marketing Consultant

Cruise Atlantic Europe Cruise Atlantic Europe is a trans-national cooperation project, involving a partnership of eight ports on the Atlantic front which comprises Cork, Dover, Lisbon, Porto, A Coruña, Bilbao, St. Malo, and Brest, and it is supported by the Atlantic Area Programme. Vision To strengthen the position of the Atlantic area within the European cruise tourism market.

Cruise Atlantic Europe Multi media marketing activities for trade and consumer Social networking and public relations Business engagement strategy Active partnership

Cruise Atlantic Europe 8 ports in 5 countries with 13 World Heritage sites Diverse mix of culture, language, gastronomy New cruise itinerary opportunities Reducing fuel costs Lower port costs Developing new partnerships

Cruise Atlantic Europe Promote more cruise ship calls to member ports Improve the take up of tourism activities Increase port and tourism revenue Turn partnerships into profit

Cruise Atlantic Europe a triangle

Cruise Atlantic Europe Cruise Line Ship Port

Cruise Atlantic Europe a circle

Cruise Atlantic Europe Cruise line Port Tourist authority Attraction Travel agent Consumer Tour operator Bus company Shop

Cruise Atlantic Europe Cruise line Port Tourist authority Attraction Travel agent Council Tour operator Bus company Shop X

Cruise Atlantic Europe Cruise line Port Tourist authority Attraction Travel agent Consumer Tour operator Bus company Shop X

Cruise Atlantic Europe Ask Mary!

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