Mathieu Paquerot & Anne Queffelec Simulation LM - ESC La Rochelle1

 Work in team  Define and implement a strategy  Elaborate reporting  Elaborate previsions  Négociate with stakeholders  Crises Management  Present your results to your shareholders Simulation LM - ESC La Rochelle2

 Identify the competences of all the members of the team  Put in place an organization that communicate and avoid the conflicts  Control decision and monitore decision  You need at least ◦ A manager ◦ A financial manager ◦ A cost controler ◦ A marketing manager Simulation LM - ESC La Rochelle3

 Some decisions to give on time  The manager give the decision  He checks the datas  He takes the decisions in case there is some lacks  Some challenges to give back, in the same time than decisions Simulation LM - ESC La Rochelle4

 Organization  Strategy  Finance  Marketing  Cost control  Negociation  A good decision needs all these fields Simulation LM - ESC La Rochelle5

 You need to implement a strategy  It means you need to give some strategic objectives  Explain how to measure you criteria  Define the critical path  Define the role of each member of the team  Make the adjustments required Simulation LM - ESC La Rochelle6

7  Making some mistakes is human  Making the same mistakes is silly

 You need to build the tools of reporting ◦ You have to make a selection of the information ◦ You have to mesure the effects of you decisions ◦ You have to mesure your performances Simulation LM - ESC La Rochelle8

 You can buy some studies in order to evaluate : ◦ Your employees’ satisfacton ◦ Your customers’ satisfaction ◦ The concurrency ◦ The global activity  Without any studies, you are blind Simulation LM - ESC La Rochelle9

10 Avoid making holes beleiving saving money

 You must be able to make some decisions in order to :  Plan your actions in a competitive environement  Plan your resources allocations (staff, budgets,…) Simulation LM - ESC La Rochelle11

 You have to analyse these differences  You have to identify the differences  You have to andestand your performances in order to improve it Simulation LM - ESC La Rochelle12

 Customers  Employees  Sharholders  Bankers  And others stakeholders… Simulation LM - ESC La Rochelle13

 Understand what the other wants  Get the informations in order to answer quickly (what price ? How much do I earn ? How much do we need ?  Send the good signals (about what you are, your competences, you management,…) Simulation LM - ESC La Rochelle14

 Your company  A resort with 400 rooms  Some land available to improve your capacity and your facilities Simulation LM - ESC La Rochelle15

TO Individuals (walk in) Internet discount site customers Simulation LM - ESC La Rochelle16

 5 firms in competition on the same place  They compete on ◦ The employement market ◦ The market of individuals ◦ The market ot tour operator Simulation LM - ESC La Rochelle17

 Staff  Wages  Mix marketing  investment Simulation LM - ESC La Rochelle18

 You have to equilibrate your profitability  Optimize you results  Organize your competitive strikes  Structure the development of your resort Simulation LM - ESC La Rochelle19

 The employees’ satisfaction influence  The satisfaction of your customers  And this impact your rate of booking  And the profitability of your company. Simulation LM - ESC La Rochelle20

 Your mind  The group dynamic  The courses of : ◦ Finance ◦ Marketing ◦ Human resources ◦ Management ◦ organization ◦ … Simulation LM - ESC La Rochelle21

 Respect decision timing… or you will lose some money  The team has to control the decision before to give it back  The leader has to be able to take decisions quickly if necessary Simulation LM - ESC La Rochelle22