By Jeremy Citron

 Started in 1996 by president and founder Mike Brcic in Fernie, British Columbia  Sacred Rides is the world’s leading mountain bike adventure company, and runs trips in six different countries and 11 regions  Head office is currently located in Toronto, Ontario.

Services Offer socially conscious and eco friendly small group adventures Over its 14 year history, has come to lead trips on the worlds most incredible mountain bike trails, in countries such as Argentina, Peru, Guatemala, Mexico and Canada Dedicated to communities and having a positive impact: Hire local guides Source local suppliers Donate 5% of annual profits to local development and environmental projects Mission Statement : “We seek to create the world's #1 mountain bike adventure company, and by offering inspiring, responsible holidays, we instill in our customers respect for the planet and concern for its communities.”

Demographics and Marketing Rated the #1 mountain biking tour operator on earth by National Geographic Adventure Magazine in 2009 Use an attractive website, customer testimonials and exciting trip options Facebook site, their own blog and scores of press coverage are used as effective marketing tools Sacred Rides is involved in many humanitarian projects and donates percentages of profits, giving it a great public image Customer base are active, adventurous and socially aware professionals between ages of 30-50

Comparison Big Mountain Adventures More diverse range of locations for trips Sacred Rides Place a higher emphasis on social responsibility and giving back to the community Donate a percentage of profits to charities and local organizations Often include volunteer work on their trips

Sacred Rides is a successful company because is provides world class mountain biking adventures, with a strong emphasis on community and local development. Having received praise from many adventure publications, it is clear that their trips are designed and run very well. Not only does this company run their adventures in some of the most spectacular locations on the planet, they are also able to positively impact the cultures and people who live there.

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