Cross Sell Marketing Support. Taglines – Different Words, Same Unified Message GeorgiaChance to Win Millions 4 Nights Weekly IllinoisA Whole New Ball.

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Presentation transcript:

Cross Sell Marketing Support

Taglines – Different Words, Same Unified Message GeorgiaChance to Win Millions 4 Nights Weekly IllinoisA Whole New Ball Game MichiganAlways a Big Jackpot! 4 Drawings Every Week! New JerseyIt Has Arrived New YorkDream Bigger, More Often TexasIt wasn't born in TX, but it got here as fast as it could VirginiaChance to Win a Jackpot 4 Nights a Week! KansasDon't Miss Out on the Jackpots KentuckyWhy Choose? Play Both! MinnesotaWhat's Your Dream? MissouriWe've added a new star to our lineup! North CarolinaBig JPs 4 Times a Week/More Fun Than One Rhode IslandWhy Choose? Play Both! TennesseeNow Playing Mega Millions! West VirginiaTwo Jackpots Games…Buy Them Both! WisconsinSomething Mega Exciting is Rolling Into Wisconsin!

Illinois New Jackpot Signage How-to-Play Materials Ticket Messaging Retailer Training Public Relations Events

Texas Creative Point-of-Sale Material “Jackpot Alert” Badges for Clerks In-store Lone Star Spin promotions for a Lottery merchandise prize. Customer Appreciation Days with Texas Lottery promotions trailer. Ask for the Sale promotions

Tennessee Unique advertising – a “movie theater marquee”-themed poster, advertising both jackpot games like featured movies. Lottery website “home page takeover” with marquee image “Mega Millions Coming Soon” point-of-sale

Georgia “Lights, Camera, Action” promotion where players create TV commercials Flash Mob Dance Group press event at the Atlanta airport. Chain-specific promotions Social media: Facebook, Twitter, and YouTube. Dual jackpot billboards Direct mailers with Buy One, Get One (Powerball) coupons. Georgia Lottery “Street Teams” traveling throughout the stat.

Virginia Television and Radio Advertising Dual Jackpot Signage Website Banner Ads Bus Wraps 75 Updated Billboards Retailer 2% increased commission on all PB and MM tickets through April 10. Mega Power Sweepstakes – Players submit non-winning PB and MM tickets for a chance for cash prizes

Wisconsin New Point-of-Sale material Television Commercials Internet Advertising New Jackpot Signage Retailer Training: Updated retailer reference guides, in-store training, and retailer newsletters. Retailer Incentive: For every MM ticket sold with Megaplier, retailers received an additional $0.195 added to their standard $0.056 commission!

North Carolina Social Media: Twitter TV and Radio Advertising New point-of-sale material Update Billboards Bonus Payments for retailers who sell winning Mega Millions or Powerball tickets in North Carolina. “Ask for the Sale” strategy for the Megaplier option

Minnesota “Be the First to Dream” launch event at Lottery Headquarters on January 23. Radio ads, television commercials, and new point-of-sale material, updated billboards Player promotion: Players who purchased $5 of Powerball or $5 of Mega Millions on February 1st or 2nd got a $1 Mega Millions ticket free! Mall of America event where players who purchased Mega Millions tickets got a chance to win a $2,000 Mall of America Mega Shopping Spree, among other prizes.