Skyline Bakery and Cafe Planning for the Future
Company Information Founded in Boston by Samir Taheri in 1985 Expansion plans − Rhode Island − Virginia Awards received this year − Golden Bakery Award − Cuisine Excellence
Mission To provide a nutritious, satisfying, and delicious experience for each of our customers in a relaxing and temptingly aromatic environment.
Project Goals To develop a culinary presence throughout the East Coast To expand operations in a manner that maximizes profit while providing outstanding service to customers
Expansion Plans 2009 − Rhode Island and Virginia 2010 − New Hampshire and New Jersey 2011 − West Virginia and Ohio 2012 − New York and Connecticut
Competitive Analysis Strengths − Outstanding reputation for quality service − Nationally recognized chefs Weaknesses − Inexperience in marketing in new locations
Related Documents Marketing plan − Janet Liu/ Budget − Lucinda dePaolo/