Anatomy of Type Anne Metcalf. Objective Students will be able to recognize the characteristics that distinguishes one typeface from another: Baseline.

Slides:



Advertisements
Similar presentations
The Art and Technique of Arranging Type
Advertisements

Typography: The basic building block of any printed page.
Typography. Base line Base line The imaginary line on which all characters rest.
Typography Selecting appropriate typefaces for a document. Typography.
2006 Adobe Systems Incorporated. All Rights Reserved. 1 INTRODUCTION TO TYPOGRAPHY DESIGN.
The art or process of printing with type Typography.
Desktop Publishing Ann Ware Fall, Desktop Publishing Using a computer with page-layout software to design, edit, and produce professional-looking.
Typography Typogra Typography Typogra. Designers use typography to communicate a client's message to an audience. They explore the creative possibilities.
Typography the art of using (text) fonts and font styles to produce professional looking publications the art of using (text) fonts and font styles to.
Typography. It’s not just the words, but the shape, size of headline and letters can attract readers. Typography important enough to warrant own journaljournal.
Typography Principles Communications 320 Desktop Publishing.
The Elements of Typography. The Anatomy of Type Baseline: The invisible line where letters sit.
Typography. What message do these fonts convey?  Jokerman  Old English Text  Brush Script  Curlz  Edwardian Script.
RIDDLE What goes around the world but stays in a corner?
Type & Communication. Effective ads contain one "big idea" that will dramatize your offering and tantalize buyers. Typography Design Research Typography.
content/uploads/2010/03/Death_by_Typography_by_GCORE1.jpg.
Font The design of text – the general shape and style of a set of characters. One style and size of a particular typeface. Example: Palatino is a typeface,
Harsha Wijayawardhana University of Colombo School of Computing (UCSC)
 Font is also commonly called type or text › They all mean the same thing You can say font face or type face but they mean the same thing.
Design Project 1 (Part 4): Abstraction Using Type Combination
TYPOGRAPHY APPLIED DESIGN GRADE 12. ANATOMY of a LETTER BASELINE Invisible line that the letters sit on Rounded letters (like “e”) may extend slightly.
Typography Conveys mood Communicates attitude. The Letters X-height –the height of the main body of a lower case letter (literally, the x) x j Cap height.
Fall Unit 2. Development Module 8: Typography & Design.
Words are communication. What do they say? The meaning should come before the look of the type is considered. The primary task of graphic design is to.
DTP Notes.
Art 368 WEB Design 1 Spring 2002 Type Two basic families:  Serif and Sans Serif Parts of all type Ascenders, descenders, baseline, etc. Leading= linespacing/paragraph.
Visual Rhetoric: Headers and Typography Professor Stevens Amidon Department of English and Linguistics, IPFW.
Typography Terms. o.php?viewkey=d26eb03e91d5741a4a 3b.
Type Anatomy of Click anywhere on the screen to view the next slide,
Fonts! Week 3 – Intro to Desktop Publishing. Typography Definition: The study of type and its characteristics Type does many things – Conveys the message.
In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX.
Classification and Measurement Six Categories of Type Structure Tens of thousands of typefaces are available to digital designers— how can you keep track.
The art of using text to produce professional looking publications.
Analysis of Handwriting 12 Characteristics. Line Quality  Smooth, free-flowing, & rhythmic  Look for shaky, nervous, or wavering.
Basics of Typography. Typography (“type”) concerns the appearance of characters (letters), words, paragraphs, columns, etc. By comparison, the term “text”
DTP Word 2002 Chapter 2 Preparing Internal Documents.
Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify.
What is this type of drawing called? Perspective Drawing.
Typography.  Typography is a central component of design. It’s one of the primary ways we, as a society, pass on information to others.
Desktop Publishing Review. What is a rough sketch used in planning a layout and design?
Adfadfjkahgjklncklvzan;kltjeiopqrjtl ;idadioeqrupepqnz,mcvn.zm,xcn;kjafdl k;ja;dlfkmdklajfladkjfowieujkfjvnaei luriopqueriopqjwlkrnm,adsnfkl;ajdf;l kajsdfko;jio[qeukeqopriueioquro[qjz,
Measurements in Graphics & Design UNIT 8 – Introduction to Graphics and Design.
Typography Graphic Design Fundamentals
Graphic Design  Graphic Design is a form of visual communication.  Communicate a message  Using typography and graphic elements.
The art of using text to produce professional looking publications.
Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces.
Desktop Publishing & Design. Baseline The invisible grid line the characters sit on.
What is this diagram comparing? Label appropriately.
High School of Dundee Typography. Base line Base line The imaginary line on which all characters rest.
UNIT 4 - TYPOGRAPHY Digital Communications I. 3-D  an effect that gives the illusion of depth.
DPT I Jeopardy Introduction to Desktop Publishing Introduction to Layout & Design Text Features Graphics Additional Publication Features Q $100 Q $200.
Words are communication. What do they say? The meaning should come before the look of the type is considered. Choose typographic styles and sizes that.
FontSFontSFontSFontS aka Typography. Font Parts Lets break fonts down by their parts!
Design and Typography Chapter Designing a Publication Designing is the process of determining the format and layout, then creating Format: how and.
Graphic Design Mrs. Lacks. Typography Is the art and skill of arranging text so that language is visible Essentially, all forms of writing are typography.
Handwriting Tips to help improve handwriting. Why improve Handwriting? Legibility important for proof reading/marking purposes Legibility important for.
Typography Design.
8 Learning Font Basics Desktop Publishing: Chapter 8
Letter Styles Yr 11 Mock GCSE revision: lesson 4 Learning objectives:
Typography Typography is the art and technique of creating and composing type in order to convey a message. Words are communication. What do they say?
google. ca/imgres. imgurl= braincrumbtrail
Basic Desktop Terminology
Understanding Typography
Source: Digital Desktop Publishing--Font Basics
Target 4-2 Handwriting Analysis.
Desktop Publishing Terminology
Handwriting Analysis Like Fingerprints, every person’s handwriting is unique and personalized Handwriting is difficult to disguise or forge Questioned.
Inside a plug Ms. Edwina.
IB Marks  Grade Marks 1= 32 2= 36 3= 40 4= 44 5= 48 6= 52 7= 56 8= 60 9= 64 10=68 11= 72 12= 76 13= 80 14= 84 15= 88 16= 92 17= 96 18= 100.
Formatting Techniques
Presentation transcript:

Anatomy of Type Anne Metcalf

Objective Students will be able to recognize the characteristics that distinguishes one typeface from another: Baseline Cap height x-height Ascender Descender Utah Desktop Publishing Core, Grades 8-12, Standard 04, Objective 0402

Anticipatory Set We are surrounded by typefaces: in magazines, newspapers, books, and billboards. How are typefaces similar and how are they different?

Teaching—Baseline Baseline is the invisible line upon which type sits.

Teaching—Cap Height Cap height is the height of the capital letters.

Teaching—x-height The x-height is the distance between the baseline of a line of type and tops of the main body of lower case letters (i.e. excluding ascenders and descenders).

Teaching—x-height continued Typefaces of the same point size may have different x-height. These are the same point size.

Teaching—Ascender Ascenders are the strokes that rise above the x-height.

Teaching—Descender Descenders are the strokes that dip below the baseline.

What is this? a. the baseline the baseline b. the cap height the cap height c. the x-height the x-height d. ascenders ascenders e. descenders descenders

What is this? a. the baseline the baseline b. the cap height the cap height c. the x-height the x-height d. ascenders ascenders e. descenders descenders

What is this? a. the baseline the baseline b. the cap height the cap height c. the x-height the x-height d. ascenders ascenders e. descenders descenders

What is this? a. the baseline the baseline b. the cap height the cap height c. the x-height the x-height d. ascenders ascenders e. descenders descenders

What is this? a. the baseline the baseline b. the cap height the cap height c. the x-height the x-height d. ascenders ascenders e. descenders descenders

Guided Practice Draw the baseline Draw a line showing the cap height Shade in the area of the x-height Label any ascenders and descenders “I think and think for months and years. Ninety-nine times, the conclusion is false. The hundredth time I am right.” Albert Einstein *Students will mark their own handout.

Closure You have learned how to recognize the characteristics that distinguishes one typeface from another: Baseline Cap height x-height Ascender Descender

Independent Practice Find a typeface for each of the following descriptions: A typeface that does not follow a straight baseline. A typeface that has a high cap height in relationship to its x-height. A typeface that has a large x-height in relationship to its cap height. A typeface that has simple, straight ascenders. A typeface that has elaborate, curved descenders.

Good Job! The arrow is pointing to the baseline.

Good Job! The arrows are pointing to the cap height of the “G” and the “B.”

Good Job! The blue area is the x-height

Good Job! The arrows are points to the ascending strokes on the “t” and the “h.”

Good Job! The arrows are pointing to the descending strokes on the “y” and the “p.”

Sorry, try again.