Monroe’s Motivational Sequence 2006 © Andree’s AtticCreated by: Andree Swanson For the Persuasive Speech

A five-step process  Attention  Need  Satisfaction  Visualization  Action

Step 1 -- Attention  Get the attention of the audience  Relate to the audience  Show the importance of your topic  Use a startling opening  Arouse curiosity  Stories, visual aids

Example – Attention Step  Imagine feeling tired, lethargic, and depressed every day  Now imagine waking each day feeling strong and happy  You can feel this way by eating properly and reducing fast food and junk food from your life

Step 2 -- Need  Establish a need for change--state it clearly  Illustrate with supporting materials  Relate it to values / vital concerns of audience  Prime audience to listen to your solution

Example – Need Step  You need to eat correctly to save your life  You are at risk of High blood pressure Diabetes Obesity Shortened life

Step 3 -- Satisfaction  Offer a solution to the issue  Offer a plan for success  Provide details

Example – Satisfaction Step  You can join WeightWatchers™  You can exercise daily  It will reduce your desire for junk food

Step 4 -- Visualization  Intensify desire by visualizing benefits  Use vivid language and imagery  Show what audience will get from it  Demonstrate how they will profit

Example – Visualization Step  Visualize a new you…able to keep up with the children  Visualize you being able to play your favorite sport  Visualize being stronger by dropping the fast food and junk food

Step 5 – Action  Encourage a specific call to action  Explain what they need to do and how to do it  Stirring appeal that reinforces commitment to act

Example – Action Step  Encourage your audience to join a diet organization  Challenge your audience to go one- week without eating any junk or fast food