Special Libraries Association Connecting People and Information International Conference on Asian Special Libraries February 2011 Anne Caputo, 2010 President, SLA Living in the New Normal: Five Global Trends all Knowledge Professionals Should Understand

Special Libraries Association Connecting People and Information If you don't know where you are going, any road will get you there. ~Alice in Wonderland Lewis Carroll

Special Libraries Association Connecting People and Information We live in a time of…. Information and Knowledge Explosion

Special Libraries Association Connecting People and Information Did You Know? There are 76 billion searches in Google every month, in 2006 this number was 2.7 billion Time it took to reach a market audience of 50 million Radio – 38 years Television – 13 years Internet – 4 years iPod – 3 years Facebook – 2 years Twitter –18 months

Special Libraries Association Connecting People and Information Did You Know? Number of Internet devices in use 1984 – 1, – 1,000, – 6,000,000,000 The population of Facebook would be the 3 rd largest country in the world – behind China and India

Special Libraries Association Connecting People and Information Did You Know? YouTube is the second largest search engine in the world – behind Google Twitter reports 90 million tweets per day

Special Libraries Association Connecting People and Information What does this mean?

Special Libraries Association Connecting People and Information The New Normal for Knowledge Professionals Information in a Good enough world Many information contributors Mobile devices everywhere Technology is disruptive

Special Libraries Association Connecting People and Information This is the New Normal

Special Libraries Association Connecting People and Information Five global trends knowledge professionals should understand Globalization Distressed Markets Disintermediation Disruptive technologies Competition

Special Libraries Association Connecting People and Information Globalization Affecting political events 500 million+ active Facebook members –70% outside North America Digital word of mouth Recommendation and referral –78% make purchases based on recommendation –14% based on advertising 11

Special Libraries Association Connecting People and Information Distressed Markets The global economy is in uncharted territory, with world trade declining more in 2009 than it has in the entire post- World War II period. Carnegie Endowment for International Peace, 2010

Special Libraries Association Connecting People and Information Disintermediation Definition The elimination of intermediaries in the supply chain, also referred to as in "cutting out the middlemen." MarketingTerms.com

Special Libraries Association Connecting People and Information Disintermediation – Rise of the Individual

Special Libraries Association Connecting People and Information Invasion of the Millennials Born after 1980 Digital natives, Generation Y Always connected Multitasks… fast All information is good Lives virtually Setting digital trends

Special Libraries Association Connecting People and Information Disruptive Technologies Disruptive technology and disruptive innovation are terms used to describe innovations that improve a product or service in ways that the market does not expect…. Wikipedia

Special Libraries Association Connecting People and Information Disruptive Technologies

Special Libraries Association Connecting People and Information Competition Who are our competitors? What are their attributes? Why are they succeeding?

Special Libraries Association Connecting People and Information Why we can Succeed GLOBAL profession ADD VALUE in lean times HIGHLY SKILLED researchers UNDERSTAND tools COMPETITIVE edge

Special Libraries Association Connecting People and Information What is our response?

Special Libraries Association Connecting People and Information There are some things you learn best in calm, and some in storm. ~Willa Cather

Special Libraries Association Connecting People and Information THANK YOU ANNE CAPUTO