Collaborative Realtor ® Resource OLIT Web 2.0 For Ed and Training Dr. Kevin Brady By Myra Herrmann

Objective Harness and build upon the collective intelligence of the real estate community by creating a collaborative and user-friendly environment in which to share knowledge and experience Support the development of competitive skills and continuous learning and knowledge acquisition

Problem Statement

Problem Statement (cont’d) Lack of Relevant Training In depth legal/contractual training Inadequate construction and/or architectural training Lack of Knowledge and Experience Inability to identify home features or Southwestern architectural features

Problem Statement (cont’d) Current StateDesired State Listing Agents not able to describe the homes accurately to persuade potential buyers to view their properties. Listing Agents able to describe the features of a home accurately and effectively. Listing Agents unable to recognize features of a home and misrepresenting the home for sale. Listing Agents able to accurately recognize features of a home and communicate them through listing information and marketing. Buyer Agents unable to accurately identify features and possibly lose credibility with their clients and/or not able to represent them knowledgeably. Buyer Agents able to identify features and be able to effectively counsel their clients when deciding between multiple properties.

Audience Keller Williams Realtors® Listing Agents Buyer’s Agents

KW Environment/Philosophy Knowledge: Powerful curriculum through Keller Williams University keeps our associates ahead of trends, tools and advancements in the real estate industry. Teamwork: Unlike other real estate companies, Keller Williams Realty was designed to reward agents for working together, to serve our clients better. Reliability: Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting our client’s needs first. Speed: Leading-edge technology solutions accelerate our associates’ efficiency and productivity.

KW Environment/Philosophy Knowledge: Powerful curriculum through Keller Williams University keeps our associates ahead of trends, tools and advancements in the real estate industry. Teamwork: Unlike other real estate companies, Keller Williams Realty was designed to reward agents for working together, to serve our clients better. Reliability: Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting our client’s needs first. Speed: Leading-edge technology solutions accelerate our associates’ efficiency and productivity.

KW Environment/Philosophy (cont’d) 3 Offices –9201 Montgomery Blvd NE Albuquerque NM –901 Rio Grande Blvd NW Albuquerque NM –6240 Riverside Plaza NW #100 Albuquerque NM Agents –70% work from home Albuquerque KW intranet (not widely used)

Learning Theories/Philosophies Experiential Learning (Kolb, Jarvis) Visual Learning –Critical Thinking –Retention –Comprehension –Organization “Productive Inquiry” (John Dewey) Transferability (i.e. motivation, applicability, context, generalizability)

Constraints Resistance to change Fear of technology Not aware of resource Inability to access or update site Reluctance to share experience and/or knowledge

Project Design 1.Develop project proposal 2.Review needs analysis, objective and scope of project with Technology Committee 3.Storyboard proposed implementation/model 4.Evaluate/choose Web 2.0 Tools 5. Develop / Revise Application 6. (Pre-) Populate Content 7. Review Application (Feedback) 8. Train Keller Williams Realtors 9. Monitor / Assess Usage ShareConsume

Web 2.0 Tools Presentation of Information Organization of Data Ease of Use / Intuitive Interface Accessibility / Platform Compatibility Evaluation of Web 2.0 Tools

Web 2.0 Tools (cont’d) Shared Experiences Questions Discussions Relevant Links Internet Resources Folksonomy (Tags) Photo Gallery Applicable Examples Folksonomy (Tags) User Generated Knowledge Organized Content Help and Quick Tips WikiFlickr BlogDel.i.ci.ous

Site Outline Wikispace Intro/Home What is it? (Blog) Resource Pages Ext Constr CeilingsWindowsFlooringEtc…. Discussion (Blog) Help / Contact / Feedback Internet Links

Site Outline (cont’d)  Private (invitation – only) group  Multiple moderators o Pool submissions o Keep tabs on discussions Sample implementation

Evaluation/Assessment MonitorFactors # of Updates # of Unique Hits # of HitsUpdatesUsage

Evaluation/Assessment (cont’d) 1.Identify members (i.e. KW Agents/Brokers) 2.Assign unique identifier by address 3.Survey members for experience/background (i.e. profile) 4.Monitor usage of resource 5.Evaluate/assess usage of resource by member profile 6.Determine goal for number of hits/updates per month 7.Compare actual hits/updates to goals 8.If actual fails to meet expectations, investigate cause… a.Realtors® are not aware of resource or b.Do not know how to access or update the resource or c.Do not understand the benefit of knowledge generation and sharing

Evaluation/Assessment (cont’d) Age Group      62+ Yrs in Real Estate  < 5 yrs  5 – 10 yrs  11 – 20 yrs  > 20 yrs KW Broker Survey Prior Work Experience Computer Skill Self-Evaluation  Novice (limited skill and experience)  Capable (familiar with common applications)  Experienced (comfortable with new technology)  Savvy (leading edge expert) Times/Day on Internet/  Once per day  1 – 3 times  > 3 times per day Hrs/Day on Internet/  < 1 hr  1 – 2 hrs  > 2 hrs per day

Evaluation/Assessment (cont’d) 1.Identify members (i.e. KW Agents/Brokers) 2.Assign unique identifier by address 3.Survey members for experience/background (i.e. profile) 4.Monitor usage of resource 5.Evaluate/assess usage of resource by member profile 6.Determine goal for number of hits/updates per month 7.Compare actual hits/updates to goals 8.If actual fails to meet expectations, investigate cause… a.Realtors® are not aware of resource or b.Do not know how to access or update the resource or c.Do not understand the benefit of knowledge generation and sharing 9.Solicit/review member feedback

Evaluation/Assessment (cont’d) Potential Remedies 1.Additional training 2.Interviewing knowledgeable Realtors® to intercede in inputting data 3.Publicize examples/stories of successful use of shared knowledge 4.Incentives offered for sharing knowledge (i.e. updating wiki space) a.Acknowledgement via monthly sales meeting b.Personal/individual gratitude/recognition c.KW items (i.e. folders, stationary, marketing services, etc) based on contribution levels

Questions / Feedback Thanks!