The Social Rotarian September 2013 Debbie Harris District PR Chair RYLA Facilitator Coordinator

Your PR Committee  Debbie Harris – PR Chair  Las Vegas Rotary Club  Jennifer Weed – Social Media Chair  Red Rock New Generations Club  Will Kelso – Social Media/Online Marketing  San Gabriel New Generations  Rachel Diehl – Press Releases, Traditional Media  Red Rock New Generations Club  Richard Reed – Online Marketing  Las Vegas Rotary Club  Bob Basile – Content Writing  Rancho Del Chino

Social Media is FREE Social Media is here to stay and can be a big part of your Club’s outreach Start slow using Facebook and then progress to other social media platforms such as Twitter and Google+ Everyone can get involved Take a picture during your meeting and Post to your Facebook Profile Share what is Posted on your Club’s Facebook Page Connect with RI and other Clubs on Facebook, LinkedIn & Twitter

Have a Social Media Committee as Part of PR Committee Have 1 or more members responsible for social media postings Set up a schedule  Monday – Post the upcoming Speaker with picture & bio  Tuesday – Share something from the District page  Wednesday - Share something from the RI Facebook page  Thursday – Grab a video off of YouTube  Friday – Post something about a new member, event, community project, etc. Whatever day you meet, take a picture and Post to your Facebook Club Page and your Profile. Spread the word!

The Facebook Quandary  Facebook requires a Page to be connected to a Profile  It violates Facebook’s Terms of Service to have more than one Profile page  That being said, you may still want to use an that is created for your Club, i.e. and set up the Facebook page with that login and create a  Make the Profile page something as simple as Susan Rotary and do not fill out any other info on it  Could you get caught at some time in the future? Possibly but Facebook is constantly making changes so hopefully they will add some kind of “employee/admin” profile  Their Business Account Profile did not give enough flexibility

Create a Page

Choose Company, Organization or Institution

Facebook Will Walk You Through It

Editing & Adding Admins

Edit Settings – Fill in Your Club’s Info

Mobile for Uploading Photos

Las Vegas Rotary Facebook Page

Facebook - District 5300

Admins Will See Stats

Facebook – 5300 eClub

Facebook Rotary International 231,152 likes · 7,207 talking about this · 6,110 were here

Connect with Rotary Event Pages

Facebook’s New Graph Search

Use Facebook as Your Club Must be an Administrator on the Facebook page

Connect with Other Clubs/Districts

The Power of Sharing Pew Research 2012 Average # of Facebook Friends is 229

Now My 2,000+ Friends May See It

Rotary International Company Page on LinkedIn

Rotary Listed in Current Positions Listed in Current

And Again in Organizations Want Rotary to show up as often as possible.

Join the RI Official Group

Our New District Twitter Page Be Sure & Follow Us

Rotary on Twitter – Follow Them

ReTweet

Rotary on YouTube Share These Find Videos Under 3 Minutes

RotariansConnectD5300.com Website Use this to Promote Fundraising Events & Incentive for New Members

District 5300 Website

Facebook Feed On Website

Rotary.Org

The Social Rotarian Debbie Harris District PR Chair RYLA Facilitator Coordinator