Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Viral Online Fundraising

Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Agenda o Introduction o Outline the costs/benefits of two forms of fundraising » Web 2.0 » Mobile o Discuss the multi-channel approach o Thanking your donors

Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Poll In the past year my program has raised money using:

Web 2.0 Mobile Multi- Channel Multi- Channel Introduction 2011 Trends Source:

Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Traditional Fundraising Engagement CommitmentOpportunity

Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Viral Fundraising Viral Fundraising Viral Fundraising

Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Creating a Buzz Viral Fundraising Raise Awareness Raise Funds Expand Network Increase Marketing

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 The State of Online Giving Source: $152 Average Charitable Donation Online vs. Offline $72 $80 LESS Source:

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Mentor Web 2.0 Fundraising Your Mentoring Program

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Web 2.0 Fundraising o Upload multimedia (photos, videos) o Integrate with social media o Searchable by region o Customize your message o Manage donor database

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Benefits of Web 2.0 Fundraising

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Features of Web 2.0 Fundraising “Viral Fundraising Report Card”

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Razoo

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Network for Good

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Tips Web 2.0 o “Tangible” giving o Profile your donor o Mobilize your donors o Timing o Create urgency

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 “Tangible” Giving o Start with defining your costs o Align your message with your campaign o Start with defining your costs o Align your message with your campaign

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Profile Your Donor o Younger with higher incomes » 11% under the age of 35 » 34% earned over $100k o Mentoring donor? » Mentors? » Educators? o Younger with higher incomes » 11% under the age of 35 » 34% earned over $100k o Mentoring donor? » Mentors? » Educators? ?

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Mobilize Your Donor Mentor o Word of mouth o Social payment » Tweet Button o Word of mouth o Social payment » Tweet Button

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Social Payment

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Timing ?

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Be Creative ? Web 2.0 o Create a sense of urgency o Set it up as a competition o Use a multi-channel approach o Thank your donors Web 2.0

Introduction Mobile Multi- Channel Multi- Channel Web 2.0 Q & A ? Web 2.0

Introduction Web 2.0 Multi- Channel Mobile Mobile Landscape ? 86% Mobile Phone Owners Mobile 59% Source: 35%

Introduction Web 2.0 Multi- Channel Mobile Mobile Fundraising ASP Providers

Introduction Web 2.0 Multi- Channel Mobile Pricing Startup Fee Percentage rate Monthly subscriptions Mobile PlatformsCost Range Startup Fee$0- $500 Percentage Rate5% - 10% Monthly Fee$49 - $499

Introduction Web 2.0 Multi- Channel Mobile Costs/Benefits o Scale/Reach o Trigger Event o Faster/Easier for Donor o Usher in New Era of Donors o Scale/Reach o Trigger Event o Faster/Easier for Donor o Usher in New Era of Donors o Costs o Trigger Event o Accounts/ Receivable Lag o Donor Anonymity o Costs o Trigger Event o Accounts/ Receivable Lag o Donor Anonymity Mobile

Introduction Web 2.0 Multi- Channel Mobile Mobile Guidelines o US Non-Profit Organization registered as a 501c3 with at least $500,000 in annual revenues o Letter of Determination (Form 1045) Patriot Act Compliant o 501c3 must be in good standing for at least one year o File 990 o Have privacy policy that allows for donor opt-outs o US Non-Profit Organization registered as a 501c3 with at least $500,000 in annual revenues o Letter of Determination (Form 1045) Patriot Act Compliant o 501c3 must be in good standing for at least one year o File 990 o Have privacy policy that allows for donor opt-outs

Introduction Web 2.0 Multi- Channel Mobile Tips Source: Text “Mentor” to o Set Goals o Select a relevant key word/short code (ID Vendor) o Personal network o Carefully time/craft your campaign o Thank your donors o Tangible giving o Set Goals o Select a relevant key word/short code (ID Vendor) o Personal network o Carefully time/craft your campaign o Thank your donors o Tangible giving Mobile

Introduction Web 2.0 Multi- Channel Mobile Is This Right for Your Organization? Web 2.0Mobile Labor Hours Outreach > 100 Advertising! Event Organizational Budget N/A$500k Type of UrgencyCampaignTrigger Event

Introduction Web 2.0 Mobile Multi- Channel Multi- Channel What are your goals? Improve your online presence Turn volunteers into fundraisers Increase small individual donations Deepen & broaden network of support

Introduction Web 2.0 Mobile Multi- Channel Multi- Channel Multi-Channel Approach Source: Mobile* Web 2.0 Social Media Direct Mail o Multi-channel donors are more “loyal, valuable, essential to long term sustainability.”

Introduction Web 2.0 Mobile Multi- Channel Multi- Channel Q&A

Introduction Web 2.0 Mobile Multi- Channel Multi- Channel