American Chemical Society ACS Network & Social Collaboration Presentation to the Lehigh Valley Local Section Christopher McCarthy, Social Media Manager, M&SA Christine Brennan Schmidt, Sr. Product Manager, WSO January 30, 2014

American Chemical Society 2 Social - What is it? Definition: of, relating to, or characteristic of the experience, behavior, and interaction of persons forming groups It implies that we are interacting It is NOT unprofessional

Social Media, Networking, & Collaboration Online –Media – sharing/transmitting information (blogs, Twitter) –Networking –building relationships with other people (Facebook, LinkedIn) –Collaboration –working together, creating something new Often these three words get used interchangeably American Chemical Society 3

Why is Social Important More and more used in business settings Facilitates people working together –Overcomes barriers of time and geography –Inclusive Better efficiency Leverages the synergies found in a group American Chemical Society 4

ACS Network – What is it? Social platform of the ACS –Hybrid platform which allows for both networking and collaboration –Does not require ACS membership –Includes most ACS members Functionality to promote discussions, networking, document collaboration, and events American Chemical Society 5

Why the ACS Network Licensed by ACS for the chemical community –ACS owns the content Uses the ACS ID –Same credentials for most ACS systems Functionality is being developed with the chemical community in mind –Integrating with other ACS systems is being explored Continuity as leadership changes –ACS support of groups and materials Blending of tools that you see on social media, networking and collaboration sites It is different from Facebook and LinkedIn American Chemical Society 6

ACS Network: Collaboration Groups Place where you put content for your organization Discussions, blogs, documents, photos, videos, ideas, events Anyone can set up Four types –Open – anyone can see and participate –Member – anyone can see, but must join the group to participate –Private – Can see that group exists but must have permission (invitation) to join the group to participate –Secret – No one except members of the group (and invitees) can see the group Customize Overview (home) page (live demo: American Chemical Society 7

Example Group American Chemical Society 8

What is being done with groups? Discussions – between meetings talk about ideas, concepts, or anything covered in face-to-face meetings Agendas and Meeting Minutes –Upload or create documents or sets of documents online –Have the members of your group review and comment Control when documents are open for commenting –Repository for latest version Awards and Grant selection Selecting Ideas American Chemical Society 9

Documents Commenting available –Set for a time period Set who can edit document –Can set if approval is required Versioning American Chemical Society 10

Private Content When content is created, it is either placed in a group or forum or it can be private Private content is good when working with a small group of people –Create a document and give access to 2 or 3 others –When finished, open it up to the entire group or forum. Authors can discuss content with author comments before publishing content to a group or forum. –No one but authors can see the author comments Can control always who can edit a piece of content American Chemical Society 11

Document Collaboration Uploaded Documents Upload a Microsoft Word, Excel, or PowerPoint file or a PDF Renders an online version (Flash-based) Inline commenting Downloadable Online Documents Created using online editor Edit by others online Compare versions online American Chemical Society 12

Online Documents Comparing and Managing Versions American Chemical Society 13

Uploaded Document American Chemical Society 14

Grant or Award Selection Help facilitate grant/award application review Each application can be uploaded Vote up or down using the “Like” button Rate the document with Star-ratings Or use a spreadsheet the reviewers make entries into American Chemical Society 15

Selecting Ideas Single selection – Use a Poll –Multiple things to choose – only one answer Multiple items (prioritize) – Ideas –Enter items individually –Users discuss, then vote (which results in points) –Higher points indicate higher popularity American Chemical Society 16

Ideation example American Chemical Society 17

Tagging (and Categories) Tagging is the most important way to make sure content is found Categories and tags are useful for sorting content within a group –Better than putting documents in individual folders American Chemical Society 18

Streams – Organize the content most important to you American Chemical Society 19

Navigating to Your Preferences Notifications under Preferences American Chemical Society 20

ACS Network as a Social Media  Networking tool Use Open Group to push out information to the masses. Announcements for Events –Information including description, time, place, URL, contact info, etc. –Group Calendar Share photos or videos of events –Might be a group effort –Photos contributed to albums As others become more interested in content, engagement rises, conversations increase, and people start connecting. American Chemical Society 21

Your Profile for Networking Networking implies your connecting with people. Users can create a profile –Can include pictures, info about education, experience, expertise, career –Privacy on many of the items (open to public, to registered users, to friends, to no one) –Recommend tagging American Chemical Society 22

The profile American Chemical Society 23

Making the Connection: Adding Contacts Contacts –Search based on local section, division –Invite a user to become a contact –Label your contacts Helps sorting and communicating to subsets of contacts (colleagues, fellow committee members, former students, etc.) American Chemical Society 24

A Closer Look at Contacts American Chemical Society 25

Following and Status updates Let your friends know what is important to you –Provocative article –Worthwhile event Remind them what’s important American Chemical Society 26

Events and Calendaring American Chemical Society 27

Comments on an event American Chemical Society 28

Videos and Photo Albums Photo Albums and Videos are great ways capture an event and share it with others. Visual is fun. Helps engage members. Contribute their own photos. Serves as a record of the activity American Chemical Society 29

Complementary Channels Social media works best by using multiple channels to reach out to your audience. Use Facebook, Twitter, LinkedIn –Promote an event –Highlight a discussion –Announce a deadline Use other modes –Texting – promotions Different tools make more sense for different content. Think about your audience, your content, and your desired results. American Chemical Society 30

Toolkits Targeted at specific audiences –Local Section: –Technical Division: –Committees: –Student Chapters: Online version has hyperlinks to support documents which explain in detail how functionality works. Find list of toolkits in ACS Communities forum American Chemical Society 31

Need help? Help Forum on ACS Network Send to Contact us directly Christine Brennan Schmidt –Senior Product Manager, Web Strategy & Operations Christopher McCarthy –Social Media Manager, Membership & Scientific Advancement American Chemical Society 32