1 Rabih Dabboussi Director, Systems Engineering – Emerging Markets Director, Service Provider Segment – Emerging Markets General Manager, UAE May, 2012

2 Pervasive Communications is the REAL new paradigm

3 Rapid Productivity Gains Can Raise the Standard of Living for People Around the World % increase in BB  1.3% increase in GDP!

4 Adoption Curve Cloud Computing Public or Private Traditional Data Centers

5

6 Cisco ® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2011–2016 Global Mobile Speed Data Global Forecast Data

7 By 2016, nearly three- fourth’s (71%) of the world’s mobile data traffic will be video. Mobile video traffic will double every year between 2011 and © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016

8 149 MB Source: Arbitron Mobile, MB

9 By 2016, 60 percent of mobile users (3 billion people) will belong to the Gigabyte Club, generating more than one gigabyte of mobile data traffic per month. In 2011, 0.5 percent of mobile users belonged to the Gigabyte Club. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016

10 By 2016, there will be 1.4 mobile connections (devices and M2M) per capita. There will be more than 10B mobile connections (devices & M2M nodes) and 7.3B people.* © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016 * United Nations 2016 Global Population Estimate

11 North America 22.3 EB/Month by % CAGR, 3X Growth Western Europe 18.9 EB/Month by % CAGR, 4X Growth Central/Eastern Europe 3.7 EB/Month by % CAGR, 5X Growth Latin America 4.7 EB/Month by % CAGR, 7X Growth Asia Pacific 24.1 EB/Month by % CAGR, 4X Growth Japan 4.8 EB/Month by % CAGR, 3X Growth Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015 Middle East & Africa 2.0 EB/Month by % CAGR, 8X Growth

12 Cisco Confidential 12 In Middle East and Africa, fixed/wired traffic will reach 541 petabytes/month in 2015, up from 150 petabytes per month in In Middle East and Africa, wi- fi traffic will grow 11-fold from 2010 to 2015, a 62% CAGR. In Middle East and Africa, mobile data traffic will grow 63-fold from 2010 to 2015, an 129% CAGR. Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

13 Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings

14 C | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 VIDEO EXPERIENCE ARPU per Bit Data Traffic (Cost) Data Traffic (Cost) ComingProfitabilityGapComingProfitabilityGap Enable Premium Services and business models Tiered pricing, Turbo Boost, Family Plans, Mobile Advertising, Cloud Services, M2M Reduce Costs Increase Revenue Improve Customer Experience Manage “over the top” video Maximize spectrum and radio assets Unique Fusion of Network and Data Center Design and Functionality Integrated Intelligence for Transrating, Transcoding, Traffic Packet Optimization Deliver highest quality, personalized video, voice, and data experiences Innovate to delight customers (three-screen experience, session shifting, etc.) MONETIZE OPTIMIZE Radio and Network Off-Load Intelligent bandwidth management of peak usage; reduce power and cooling costs

15 Customers Require More! © 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC NDA Presentation More Services Consumer, intelligent, flexibleConsumer, intelligent, flexible Business/Enterprise: Mobility!Business/Enterprise: Mobility! Higher Bandwidth Media Rich: Video, Voice and DataMedia Rich: Video, Voice and Data Any Device, Any GAny Device, Any G Lower Cost Lower Tarifs, Better ServicesLower Tarifs, Better Services Better packagesBetter packages

16 Technology: Network, Radio, Device Applications: Mobile, Portable, Rich Behaviours: Social, Visual, Collaborative Innovations Driving the Paradigm Shift! © 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC NDA Presentation

17 Service Providers Content Broadcasters Advertisers Content Aggregators Application Providers E-Tailers Capitalizing on Two-Sided Markets Business to Business to Consumer (B2B2C) Animated slide Ubiquitous Access Het-Net Het-Net

18 Key Strategies for the Mobile BB Era! Convergence: Fixed-Mobile, 2G-3G-4G &BB IP: End-to-End, Multi-Core Packet Net Core Network © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential Optical—IP: Integration RAN Backhaul, key for OPEX! Transport Evolved Packet Core -- Architecture Flexibility, Scalability, Collapsed Mobile Packet Core Network based services Dynamic, Elastic, Abstract Datacenter/Cloud Voice/Video/SMS  Experience Video: OTT, Monitization Applications/Services

19 your is wherever you need to interact. community 19

20 Thank you.