Interactive Radio Campaign [STATION] Proposal Insert Station Group & Advertiser Logo Interactive Radio Campaign [STATION] Proposal

Connecting Mobile to Radio Mobile Continues to Gain Traction The average American spends more time using their mobile device (over 2 hours per day) than with their partner (97 minutes/day) Americans spend more time on their mobile devices than they do online TALKING on a mobile phone accounts for a mere 10% of overall usage Over 60% of Americans own smartphones Mobile app use surged 115% in 2013! (Apple) Neilsen/Digiday study shows 1/3 of advertisers/agencies now prefer to run mobile ads alongside radio 2

Interactive Radio Provides a Groundbreaking Solution With [STATION] new mobile apps, anything over stream & broadcast radio has a digital asset tied to it that can be engaged with immediately. attribution Interactive Radio bridges traditional broadcast radio into the rapidly growing and highly relevant world of mobile and digital advertising. 3

User Experience Our technology enables users to hear content on broadcast radio and receive related digital content directly to their smartphone. 4

Interactive Radio Apps The interactive radio apps will display a “Live Feed” so that users can, at any given time, see what songs/promotions/ads aired over the past several hours on their favorite station and interact Branded Experience Historical Feed More Visual 5

Creative Thought Starters With one tap, listeners are able to: Schedule a test drive View a video Find directions to your store View current inventory Learn about financing and special offers View new car roll-outs Go directly to your website Build their own car Speak directly to a sales consultant Participate in a poll regarding things like “are you planning to purchase a car this year? Will you buy or lease? What type of car are you interested in?” etc., providing valuable data back to you

Instant Connectivity is now Available Mobile execution #1: We will invite listeners to check out your menu with a direct link to your website with one tap. Listeners will be redirected to your mobile website to apply online and get more information on loans all from their mobile device. The mobile ad will remain stored in the listeners device until they choose to delete it.

Examples of Mobile Executions CreditYES.Com- Cost per Click Premium feature position-rotate through all stations during campaign dates Permanently fixed above the fold in the live featured feed immediately below the “Now Playing” position, this 320wX57h display is the only black background on the mobile screen to further stand out. As the user scrolls through a stations live feed, the Static Feature Banner remains fixed at the top of the screen. 840 total hours in feed 420 hours in featured position (6 weeks) 420 hours in general feed (6 weeks) 162,540 total impressions Assuming a 5% engagement rate 8,127 engagements We will deliver: XXX leads Optimized to deliver best results – Run of Entercom Network XXX Leads = $X,XXX= $X.XX per lead.