Risk Communication by Social Media in Korea Ministry of Public Administration and Security

2 Response for Japan Earthquake o Awareness - Media including social media - Government o Monitoring - Tzunami - Nuclear level and facilities o Preparedness - Strengthening construction and maintenance criteria - Drill o Resilience - Help rescue - Reserve stocks o Review of DRM - TF by the Prime Minister

Send CBS text message in emergencies including heavy rain and snowstorm CBS is not a Mass Media. It Selects Specific Users CBS for 4G will be implemented in 2012 Risk Alert Systems in South Korea Cellphone Broadcasting System KMA Message Generation Other ministries Local GOV. Autonomy Central Disaster Situation Center Disaster Emergency KMA: Korea Metrological Agency Special Weather Condition 3 major Commercial Mobile Company Dissemination Request

Currently installed in total 317 sites (240 sites for earthquake, 77 for usage with civil Defense purpose) Mainly installed in east and south coastal areas Tsunami Warning System Central Disaster Situation Center Local Disaster Situation Center Local warning broadcast System Risk Alert Systems in South Korea

Automated warning system based on the flash flood in mountainous area 1,708 Sites in 227 local governments Flashflood warning system [Water Level Center] [Rainfall Center] [Control Center] [Observation Center] [Alert Center] Location of Each System Risk Alert Systems in South Korea

Purpose – To disseminate the real time disaster situational information to public – To disseminate weather and other risk information to public Background – Implemented by MOPAS and NEMA – Announced the development plan in Sept – Available in Android version (iphone version will be released in Jan.2012 Functions – Emergency and disaster information dissemination – 119 reporting function – Behavior procedures under the disasters and emergencies – Shelter information and hospital, police station etc. information Development of Mobile Disaster & Safety Center (1)

The App Development of Mobile Disaster & Safety Center (2)

<Disaster Information> <Message Generation> Disaster Situation Dissemination App Development of Mobile Disaster & Safety Center (3)

Apps for Smartphone by Government <Safe guard App by the city of Seoul > <Safe water leisure app By NEMA> <Fire reporting app By National Forest Agency>

Apps for Smartphone by Private Sector

Blogs by Government  MOPAS and NEMA run the blogs for risk communication and public education  Provide valuable information to public including emergency procedures, emergency kits, and disaster information  However, not much participation from public and this results in one way communication

Risk Communication using Social Media in Korea Government is the main driving force in risk communication and disaster management area using social media Current usage does not fully cultivate the web 2.0 features – One way communication : mainly providing risk and disaster situational information to public – Mainly focused on warning and alert functions Using highly advanced information technology infrastructure

Disseminate real time disaster situational information using location-based GIS – Lessons learned from torrential rain accidents in 2011 – Disseminate the risk areas information to public based on the real time disaster situation – Send the real time disaster information to navigations in cars and mobiles device to not to approach the risk areas to public (Advancement of CBS, DMB and Apps) – Focused on two way communications Future Direction for Better Risk Communication using Social Media in Korea