Carrie, living with Crohns disease Mobile Devices & The Information Professional – Where Do I fit In? PHTD Spring Meeting, Baltimore March 18 th -20 th 2012 Andrew Clark Head Information Discovery, UCB

22 About me Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012 Name: Andrew Clark Title: Head Information Discovery Company: UCB Pharma S.A, Belgium

revenue: 3.2 billion 2011 half-year revenue: million More than employees globally Operations in more than 40 countries R&D Spend: 22% of revenue Listed on Euronext UCB: A patient-centric biopharma leader Stephanie, living with rheumatoid arthritis Focusing on severe diseases in Immunology and the Central Nervous System

Understand the need Know the landscape Think about the challenges Identify the opportunities – where do I fit in? 44 Agenda Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012

55 Context Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012 IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015 By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and IDC (International Data Corporation) Press release, 12 Sep one billion people throughout the world will own smartphones and tablets….many of these people will take these devices to work, according to the Forester Research Report: Mobile is the new face of Engagement, February 2012 iPhone sales grow by 142% & iPad sales 183% Apple 3rd Quarter results 2011

66 1. Understand the need What is the business requirement? How can I or my information function be influential in helping to meet this need? Engage with users, through surveys Undertake 1:1 Q & A sessions with key stakeholders Have relationship meetings with your IT departments Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012

77 2. Know the landscape Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012 Information Provision Information Consumption How do my users consume information? How is this information provided?

88 3. Think about the challenges Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012 SecurityAuthentication Metrics Organisational IT Policies BYOD (bring your own device) policies? Are they restrictive? Endpoint virtualization to logically separate the user and work environment with only the work environment managed by the business and the user able to switch between the two environments

99 4. Identify the opportunities The need in UCB: to automatically be able to push information to users to make it easy for users to understand what information is available from what providers and for what devices to enable real time access to information to enable users to easily access and manage their scientific papers in a copyright compliant environment Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012

10 4. Identify the opportunities The need in UCB: to seamlessly integrate into internal workflows via the cloud so users can work in the office, work offline, work at home... even on the beach and across all levels of the organization to leverage knowledge and scientific excellence throughout the business to connect patients and physicians with information in a copyright compliant workflow Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012

11 4. Identify the opportunities The Information Discovery team solution in UCB: Pushing information to users through the use QR codes to enable users to scan for latest reports, news intelligence Using a push marketing capability of the My Library platform from Infotrieve to send a text alert when a new article is available that might be of interest Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012

12 4. Identify the opportunities The Information Discovery team solution in UCB: What providers? What devices? Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012

13 4. Identify the opportunities The Information Discovery team solution in UCB: Real time alerts, copyright compliance and access to scientific content via the cloud Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012 Sync seamlessly with the desktop, check copyrights, manage personal libraries, share thoughts with colleagues, access and manage your own personal scientific documents **Screen captures from My Library, Infotrieve

The role of the Information Professional is critical in any mobile device strategy within the organisation Lead by example and dont be fearful Be innovative and creative..a small idea might have no limits! Aim for high level strategic success and a function that is value adding and central to all workflows in the organization Seek to achieve what you first thought might be unachievable 14 Conclusion – where do I fit in? Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th -20 th March 2012 Thank you!

15 Questions?