Department for Transport Monitoring and Evaluation Masterclass Travel Information Robert Murray, Senior Consultant, Steer Davies Gleave Presentation date

| What is Transport Information?  There are two ways of looking at it:  How service providers/Local Authorities communicate service provision to existing and potential users  How users travel from A to B  Lots of potential access points:  Friends and family  Print: service timetables, at stop publicity  Online: websites, journey planners, apps  Wayfinding Transport Information2

| What is Transport Information?  How useful is the information provided?  How would you go about evaluating the different options?  How effective is it at influencing people’s decisions? Transport Information3

| Surveys  Speak to existing users about particular aspect of travel information  What is their reason for choosing this type of information?  Do they use it independently or with other sources?  What would they have done if they didn’t have access to a particular piece of information?  Use existing contact lists (assuming they’ve agreed to follow up communications)  Offer incentives to reward users for sharing their opinion Transport Information4

| i-Travel York User Survey Transport Information5

| User Testing  Evaluate effectiveness of travel information  Useful to see how people interact in real time  Do they understand?  If they don’t, what did they find difficult?  Does it tell them everything they needed to know?  Would they use it again?  Excellent qualitative analysis which can sometimes be quite eye-opening Transport Information6

| Choose How You Move User Testing Transport Information7  One room, 20 different participants  Two different tasks  Follow a discrete set of tasks using the new journey planner  Try three different journey planners without instruction  Recorded their screen to see how they interacted throughout  Recorded their voice so they could explain what they were doing  Completed a simple questionnaire at the end to summarise their opinions

| Analysis of user information  Using statistics from website visits to determine usage trends  Google Analytics  How are people accessing the site?  Where are they coming from?  When are they accessing the information?  How much time do they spend on the site?  Do they come back? Transport Information8

| Analysis of user information  Journey Planner-based Stats  Where are people planning their journeys?  When are they planning them?  What modes of transport do they search for?  But does the user actually go on to make that journey?  The holy grail of analysis! Transport Information9

| Choose How You Move User Testing Transport Information10

| Your thoughts? Transport Information11