Quality Criteria Meeting in Paderborn Chair of Business and Human Resource Education II Prof. Dr. Marc Beutner EU-StORE: QUALITY CRITERIA MEETING in Paderborn, Germany 1 st - 3 rd of July 2015 The EU-StORe project – Steps ahead! – Valorisation plan

Valorisation combines the testing and dissemination of the encompasses the sustainable application of these results and improves the return on public and private investments in VET 2 Valorisation combination Valorisation combination Dissemination of project results Exploitaton of project results Testing of project results

Dissemination means spreading results, e.g. products and especially information and a dissemination strategy should be focused during the lifecycle of the EU-StORe project. 3 Dissemination Products information database material criteria

Creating multipliers Mainstreaming and multiplication of EU-StORe outputs are the core activities of exploitation which is usually done, when the development is completed. 4 Exploitation Project results Address policy makers and decision makers Adoption of materials by endusers

5 Need to … define target groups Identify appropriate communication channels address newspapers / press / journals provide media lists twitter social media direct contact websites poster broschures flyer newsletters leaflets presentations

6 Example: Valorisation Plan

7 Example: Website

8 Example: Press releases via Websites aft.de/pressemitteilung/ /qualitaetsstandards-fuer- offene-bildungsmaterialien- das-eu-projekt-eu-store- macht-es-moeglich.html

9 Example: EU-Store flyer

10 Example: EU-Store newsletter

11 Example: EU-Store social networks I Every partner created a separate facebook page about EU-StORe! /European-Standard-for-Open- Education-and-Open-Learning- Resource/ ?sk= timeline

12 Example: EU-Store social networks II Every partner created a separate twitter account concerning EU-StORe!

– National newspapers – Regional newspapers – Relevant industry/sector magazines – Relevant sector online publications – Relevant EU publications Please have a look in your country as well … 13

Contact Prof. Dr. Marc Beutner Tel:+49 (0) / Fax:+49 (0) / Jennifer Schneider, M. Sc. Tel:+49 (0) / Fax:+49 (0) / Dipl.-Volksw. Lara Melissa Fortmann Tel:+49 (0) / Fax:+49 (0) / Universität Paderborn Department Wirtschaftspädagogik Lehrstuhl Wirtschaftspädagogik II Warburger Str Paderborn