Chamberlain Marketing Group Capabilities Overview 1

2 Why Promotional Marketing? Infographic data collected from the 2014 Global Advertising Specialties Impressions Study

Who We Are: Keep Your Brand Promise with CMG 3 CMG is an extension of your brand We produce logoed apparel and merchandise for the corporate and retail marketplace We partner seamlessly with our clients to fit within their overall strategy We rank in top 1% of the branded merchandise industry We service some of the most recognizable brands in the world We are centrally located, in South East Michigan We have sales team members located throughout the country We are part of the Legacy Buying Group, which has a buying power of over $200 million We have received many awards What sets us apart from the competition are our People, Process, Products, and Performance!

CMG History: 30+ years of experience as a full service agency 4

5 Who We Do It For: Keeping Brand Promises

How We Do It: Vertical Integration Direct Importing eStore Solutions Program Management Uniform Programs Product Safety & Compliance Testing In-House Marketing, Merchandising, & Creative Custom Kitting & Fulfillment Services 60,000+ Square Feet Of Warehouse Space Custom Orders In-House Digital Printing In-House Embroidery Awards & Recognition 6 Our vertical integration model means that everything here is in-house. We in-source to ensure accuracy, reduce costs, and reduce the time it takes to get your product to market.

What We Do: Program Management 7 We follow a disciplined process based on strategic goals and measurable results: Needs Assessment Establish an objective-based action plan Brand & Regulatory Compliance Integration with corporate marketing Reporting and Analytics

What We Do: eCommerce 8 Utilizing the latest trends in eCommerce and digital marketing, we create a customized and unique online shopping experience for your customers. We deliver… Brand Integrity & Security Convenience Full Features 24/7 shopping Real-time inventory Companion and substitute items Automatic order confirmation Online order tracking Secure financial transactions Real-Time Data Google Analytics

What We Do: Product Development We view branded merchandise as an integral part of your corporate marketing strategies. To us, it’s a communications medium that strategically supports the brand by creating a tactile, tangible, three- dimensional emotional connection point between the brand and its audiences. CMG takes into consideration a number of factors, beginning with a view of the client and the merchandise need through three critical areas, as subdivided below. BrandSales AnalysisProduct Culture / Lifestyle Demographics Personality Identity Guidelines $ / Unit Sales Seasonality Trends Product Category Sales End User Surveys Retail Trends Good / Better / Best Branded / Non-Branded Merchandise Mix 9

Products: Premium Brands 10

Products: Retail Brands 11

What We Do: Production & Quality Assurance 12 CMG defines quality control criteria by the procedures established as a vertically integrated entity to ensure an optimal level of service to our clients. By starting internally and continuing through the manufacturing and distribution process, we have virtually all areas of our business checked and balanced to ensure client satisfaction. Our Quality Initiative covers all aspects of our business including but not limited to the areas below: Personnel Domestic Vendors International Vendors Product received in by CMG Customer Satisfaction Product Shipping from CMG Product Returns

13 What We Do: Direct Importing/ Custom Merchandise We'll go wherever we need to deliver the best for your brand. We've carefully cultivated supplier relationships with manufacturers overseas, so we can do it all for you: concept, source, product, ship and deliver - all from one facility. We bring you: Lower costs. Because of our direct importing capability, we have the insight and price expertise to keep all of our suppliers - both internationally and locally - honest. As a result, we pass significant cost savings on to you. High quality. Low cost doesn't mean low quality. We only partner with suppliers that have been carefully screened. We visit them to perform our own quality control inspections, and we engage 3rd party inspections when necessary. Guideline compliance. We are experts on all FDA and CPSIA guidelines and requirements, so your products always meet regulatory standards. Flawless execution. We execute your solutions without a hitch, moving the process smoothly from line drawings, to prototypes, to the finished product. Your results? Unique promotional items which are right for your brand. We deliver only the best for your brand - no matter where we have to go to find it.

What We Do: Direct Importing/ Custom Merchandise ASSIGNMENT: Create an annual gift utilizing Volkswagen parts and accessories RESPONSE: Aftersales Holiday Ornament (currently on it’s 7 th season) 14 ASSIGNMENT: Collaborate with European Market to manufacture unique technological product RESPONSE: Ear Bud Splitter and Stylus pen ASSIGNMENT: Work with agency to create a DVD holder with a Disney Certified factory RESPONSE: Metal DVD case ASSIGNMENT: Manufacture a working replication of the Car Fax® Car Fox™ RESPONSE: Over 150,000 units sold

What We Do: Product Safety & Compliance Testing 15

16 Questions? Next Steps?