Telematics & Automatic Crash Notification Michigan Traffic Safety Summit February 28, 2006

Session Objectives General familiarity with telematics Understanding of the capabilities of – Automatic Airbag Deployment/Crash Notification (ACN) – Advanced Automatic Crash Notification (AACN) Stimulate your imagination about the ability of telematics services to advance automotive safety and post-crash response General familiarity with telematics Understanding of the capabilities of – Automatic Airbag Deployment/Crash Notification (ACN) – Advanced Automatic Crash Notification (AACN) Stimulate your imagination about the ability of telematics services to advance automotive safety and post-crash response

Telematics Background - Technology Combines and integrates directly into the vehicle’s electrical architecture – Cellular technology – GPS satellite network location capability – Sophisticated voice recognition technology Combines and integrates directly into the vehicle’s electrical architecture – Cellular technology – GPS satellite network location capability – Sophisticated voice recognition technology

Telematics Background - Services Call center-based services – Safety, security and peace of mind – Routing and point of interest Optional one button hands-free cellular calling (OnStar/BMW Assist/Lexus Link) Call center-based services – Safety, security and peace of mind – Routing and point of interest Optional one button hands-free cellular calling (OnStar/BMW Assist/Lexus Link)

Telematics Availability Nearly 5 million vehicles and growing

OnStar – 4.0+ million General Motors – – 50 of 54 models – Standard 2008 OnStar – 4.0+ million General Motors – – 50 of 54 models – Standard 2008

Telematics Availability Nearly 5 million vehicles and growing OnStar – 4.0+ million General Motors – – 50 of 54 models – Standard 2008 Acura Lexus Link OnStar – 4.0+ million General Motors – – 50 of 54 models – Standard 2008 Acura Lexus Link

Telematics Availability Nearly 5 million vehicles and growing OnStar – 4.0+ million General Motors – – 50 of 54 models – Standard 2008 Acura Lexus Link OnStar – 4.0+ million General Motors – – 50 of 54 models – Standard 2008 Acura Lexus Link ATX –700,000 Mercedes (Teleaid) BMW (Assist)

Making a Distinctive Difference Monthly, telematics forward to PSAPs approximately: 2,000 automatic airbag/crash notifications; and 15,000 emergency calls. Monthly, telematics forward to PSAPs approximately: 2,000 automatic airbag/crash notifications; and 15,000 emergency calls.

Making a Distinctive Difference Monthly, telematics forward to PSAPs approximately: 2,000 automatic airbag/crash notifications; and 15,000 emergency calls. As well as 27,000 requests for roadside assistance; 46,000 door unlocks; 600 stolen vehicle location requests; 30,000 remote diagnostics and Over 350,000 requests for routing. Monthly, telematics forward to PSAPs approximately: 2,000 automatic airbag/crash notifications; and 15,000 emergency calls. As well as 27,000 requests for roadside assistance; 46,000 door unlocks; 600 stolen vehicle location requests; 30,000 remote diagnostics and Over 350,000 requests for routing.

OnStar Button Presses Thursday September 22, 2005 Detroit Los Angeles Houston New York

Telematics Contribution to Continuous Safety Avoiding a Crash During a Crash After a Crash

Telematics Contribution to Continuous Safety Good Samaritan Calls Avoiding a Crash During a Crash After a Crash

Telematics Contribution to Continuous Safety Good Samaritan Calls Avoiding a Crash During a Crash After a Crash Emergency and Good Samaritan calls Automatic Airbag Deployment Notification (Gen 1)

Crash Notification Today PSAPPSAPVoiceVoiceDataData

Richard Corshane Video

Telematics Call Handling Operations designed to APCO Standards Pre-arrival medical instructions by PSAP Language – Advisor capability – Language Line Operations designed to APCO Standards Pre-arrival medical instructions by PSAP Language – Advisor capability – Language Line

On Scene Assistance Flash lights and sound horn to aid in finding vehicle off road Specific Longitude and latitude data for medical flight assistance Maintain call connection with occupants until public safety arrives Flash lights and sound horn to aid in finding vehicle off road Specific Longitude and latitude data for medical flight assistance Maintain call connection with occupants until public safety arrives

Generation 2 Telematics Services Are Emerging Advanced Automatic Crash Notification (AACN) Periodic vehicle diagnostic reports to consumers Turn by Turn navigation Advanced Automatic Crash Notification (AACN) Periodic vehicle diagnostic reports to consumers Turn by Turn navigation

Telematics Contribution to Continuous Safety Good Samaritan Calls Avoiding a Crash During a Crash After a Crash Emergency and Good Samaritan calls Automatic Airbag Deployment Notification (Gen 1) AACN – Advanced Automatic Crash Notification (Gen 2)

Advanced Automatic Crash Notification front sensors* side sensors* OnStar module cellular antenna front sensors* side sensors* OnStar module cellular antenna front sensors* side sensors* OnStar module cellular antenna

Embedded Telematics AACN Functionality Continues to transmit location data and crash data to the OnStar call center Advisor receives and will relay – Location – Direction of Impact Force (New – 360°) – Air Bag Deployment – Delta V (New) – Multiple Severe Impacts (New) – Rollover (if equipped) Continues to transmit location data and crash data to the OnStar call center Advisor receives and will relay – Location – Direction of Impact Force (New – 360°) – Air Bag Deployment – Delta V (New) – Multiple Severe Impacts (New) – Rollover (if equipped)

Looking to the Future Help public safety provide a faster and more targeted response – Continue rollout of AACN Assist in developing predictive algorithms that leverage AACN data Help public safety provide a faster and more targeted response – Continue rollout of AACN Assist in developing predictive algorithms that leverage AACN data

Predictive Algorithms Lehman Medical Center and George Washington University with NHTSA support – In early development Allow prediction of probability of severe injury using multiple factors, such as: – Delta V – Principal direction of force – Vehicle weight – Rollover Hospital admission possibility, OR needs, Level 1 trauma care needs, injury types Lehman Medical Center and George Washington University with NHTSA support – In early development Allow prediction of probability of severe injury using multiple factors, such as: – Delta V – Principal direction of force – Vehicle weight – Rollover Hospital admission possibility, OR needs, Level 1 trauma care needs, injury types

Looking to the Future Help public safety provide a faster and more targeted response – Continue rollout of AACN Assist in developing predictive algorithms that leverage AACN data – Enhance voice and data routing Help public safety provide a faster and more targeted response – Continue rollout of AACN Assist in developing predictive algorithms that leverage AACN data – Enhance voice and data routing

Public Safety Interaction – Long Term Vision Today Voice Data PSAP Voice

Public Safety Interaction – Long Term Vision Today Future (MN DOT FOT) Voice Data PSAP Voice PSAP Voice Data Voice/data

Public Safety Interaction – Long Term Vision Today Future (MN DOT FOT) Voice Data PSAP Voice PSAP Voice Data Voice/data

Data Distribution Data Exchanged Utilizing XML Using ComCARE Telematics Data Standard Data Privacy is a Key Issue Data Exchanged Utilizing XML Using ComCARE Telematics Data Standard Data Privacy is a Key Issue

Data Shared Provider Name/ID Incident ID Call Back Number Event Verified Date Stamp Time Received Latitude and Longitude VIN Datum Device Event Type Delta V, Direction of Force Which airbags deployed Vehicle Manufacturer, Make, Model, Year, Color Rollover information (if available and present) Multiple Impacts

Crash Icon in CARS

Generation II telematics services are emerging Advanced Automatic Crash Notification (AACN) Periodic vehicle diagnostic reports to consumers Turn by Turn navigation Advanced Automatic Crash Notification (AACN) Periodic vehicle diagnostic reports to consumers Turn by Turn navigation

Telematics Contribution to Continuous Safety Good Samaritan calls Requested Remote Diagnostics (Gen 1) Regular Diagnostics Report (Gen 2) Avoiding a Crash During a Crash After a Crash Emergency and Good Samaritan calls Automatic Airbag Deployment Notification (Gen 1) AACN - Advanced Automatic Crash Notification (Gen 2)

OnStar Vehicle Diagnostics – Sample Account Information: Hands-Free Calling Information: Vehicle Diagnostics: Introductory Message: Vehicle Maintenance Data

Generation II telematics services are emerging Advanced Automatic Crash Notification (AACN) Periodic vehicle diagnostic reports to consumers Turn by Turn navigation Advanced Automatic Crash Notification (AACN) Periodic vehicle diagnostic reports to consumers Turn by Turn navigation

Telematics Contribution to Continuous Safety Good Samaritan calls Requested Remote Diagnostics (Gen 1) Regular Diagnostics Report (Gen 2) Navigation - Advisor delivered Instructions (Gen 1) Avoiding a Crash During a Crash After a Crash Emergency and Good Samaritan calls Automatic Airbag Deployment Notification (Gen 1) AACN - Advanced Automatic Crash Notification (Gen 2)

Telematics Contribution to Continuous Safety Good Samaritan calls Requested Remote Diagnostics (Gen 1) Regular Diagnostics Report (Gen 2) Navigation - Advisor delivered Instructions (Gen 1) - Downloaded GPS guided TBT (Turn-by-Turn) Avoiding a Crash During a Crash After a Crash Emergency and Good Samaritan calls Automatic Airbag Deployment Notification (Gen 1) AACN - Advanced Automatic Crash Notification (Gen 2)

Telematics Contribution to Continuous Safety Good Samaritan calls Requested Remote Diagnostics (Gen 1) Regular Diagnostics Report (Gen 2) Navigation - Advisor delivered Instructions (Gen 1) - Downloaded GPS guided TBT (Turn-by-Turn) Avoiding a Crash During a Crash After a Crash Emergency and Good Samaritan calls Automatic Airbag Deployment Notification (Gen 1) AACN - Advanced Automatic Crash Notification (Gen 2) Fastened Seat Belt!