Unit 3 Overview-Updated Week 10 3/18- Intro to informative writing 3/20- Major Essay 3- Informative Article Week 11 3/23- Visual rhetoric strategies 3/25- Newspaper & magazine style 3/27- Research report & scholarly article styles Week 12 3/30- Interpreting results & using graphs 4/1- Unit 3 grammar & Writing about research 4/3- Informative article peer review Informative Article final draft due by 4/12 to Turnitin by midnight

Visual Rhetoric – Summary Main strategies/questions for analyzing images and advertisements in print: Analyze Immediate Impact Look for examples of mirror and window effect Who is the intended audience? What is the intended goal of the image? How much media landscape should be given to the image?

Visual Rhetoric Strategies Analyzing Immediate impact: What words come to mind when viewing this graphic? What is the mood or overall feeling conveyed in the photo? Assume that when using photos, writers have a particular effect in mind. What is the intended effect of the photo?

Visual Rhetoric Strategies When marketing to a particular audience, advertising agencies will usually use one of the two effects: Mirror effect: The way in which an image mirrors the target audience’s self-image, promoting identification with the image. This can be something as small as an article of clothing, acne, use of a phone, etc Window effect: The image provides a vision of a possible future, promising a positive effect or warning of a negative consequence. The image implies a brief narrative in this way

Visual Rhetoric – Final Strategies Analyze compositional features of an image/ad: Examine the setting, furnishings, and background details Consider the social meanings of objects Consider the characters, their roles, and their actions Observe how models are dressed, posed, and accessorized Observe the relationship between actors and between actors and objects Consider what social roles are being played out and what values are being appealed to Consider how document design functions and how the words and images work together Example: Consider the Coor’s Light ad on pg. 156

Group Activity: Analyzing Ads In your unit 3 groups Read “How to Analyze an Advertisement” on 153 and “Sample Analysis of an Advertisement” on pg 155. Do the Activity “Analyzing Ads from Different Perspectives” on pg 157 (Skip the part about choice of medium and brand building)

Group Activity: First Draft Peer Review Pair up with one other person from your unit 3 group (2 only if someone is missing their informative article) Exchange the first drafts of your informative articles. Read through them carefully, answer the questions below, and share the answers with your peers. 1. What visual rhetorical strategies has the writer used to make the essay look like it is for the proposed publication. How else could the student revise their essay to use the visual rhetorical strategies of their publication type? 2. What strategy, if any, does the writer use to grab reader interest (or explain the importance of the research) in the introduction? Is this sufficient and appropriate for the publication type? 3. Does the essay seem based on a thesis statement or a thesis question? Identify this sentence and write it here. 4. How is the document designed to have the structure and formatting of its publication type? How else might the student revise their essay to align its document design strategies to fit its publication type?

Homework: Informative Article First Draft Due Monday 4/6 3+ pages, typed, double spaced Must include one graph or graphic presenting primary research results Must include one or more secondary sources (remember: you need three in total)