StjohnColon.com St. John Colón

StjohnColon.com About Myself Master of Fine Arts – UCLA, Years in Video Games industry Developer, Teacher, Gamer, Freak

StjohnColon.com My Work Fine Art Code Illustration Videogames

"Julia Dream" - Aquatint Etching

"Pro Bono Publico" - Digital Print

Parasite Eve – Square USA, 1998

Spongebob Squarepants: The Movie – THQ/Heavy Iron Studios, 2004

Ratatouille – THQ/Heavy Iron Studios, 2006

StjohnColon.com Why Video Games? Top Ten Video Game Facts 1. U.S. computer and video game software sales grew six percent in 2007 to $9.5 billion – more than tripling industry software sales since Sixty-five percent of American households play computer or video games. 3. The average game player is 35 years old and has been playing games for 13 years. 4. The average age of the most frequent game purchaser is 40 years old. 5. Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent). 6. In 2008, 26 percent of Americans over the age of 50 played video games, an increase from nine percent in Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in Eighty-five percent of all games sold in 2007 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+. For more information on game ratings, please see 9. Ninety-four percent of game players under the age of 18 report that their parents are present when they purchase or rent games. 10. Sixty-three percent of parents believe games are a positive part of their children’s lives. source:

StjohnColon.com Video Game Growth U.S. Revenues for Entertainment Software Products Sales in billions of dollars Source: The NPD Group

StjohnColon.com The Future of the Industry As of 2006, there were about 80,000 direct and indirect U.S. workers in the industry. Game developers typically earn nearly twice the average college graduate rate ($73,000/year) Rising costs of development: –In 1990 it cost about $40,000 per game. –In 2004 it cost about $10,000,000 per game. –Halo 3, released in 2007, cost about $30,000,000 to develop. Source:

StjohnColon.com Impact of Industry in California California accounts for 40% of industry employment in the US. Videogames added $1.7 Billion to the California economy in The 2006 rate of growth was 12.3%, nearly three times the overall growth in the sate economy. $92,300: The average salary of an entertainment software employee. Source:

StjohnColon.com What is the role of the UI Designer in Videogames? Are UI Designers viewed as artists or designers? What are the differences between UI for Videogames and other disciplines? What common ground do these fields hold? What sets them apart?

StjohnColon.com Object Oriented Navigation No Mouse. Default selected element must be defined. Currently selected object must be apparent. Scripting flows spatially from object to object. Objects must be remembered, or referenced. Menus can be hierarchical or contextual.

StjohnColon.com Object Oriented Navigation

StjohnColon.com Object Oriented Navigation

StjohnColon.com Object Oriented Navigation

StjohnColon.com Object Oriented Navigation

StjohnColon.com Object Oriented Navigation

StjohnColon.com Object Oriented Navigation

StjohnColon.com HUDs

StjohnColon.com TRC/TCR requirements

StjohnColon.com Thanks! PT