Weil, Gotshal & Manges LLP Footer / document number goes here Gamify But Use Your Powers for Good Not Evil Valary Oleinik

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Presentation transcript:

Weil, Gotshal & Manges LLP Footer / document number goes here Gamify But Use Your Powers for Good Not Evil Valary Oleinik

“Gamification is using game- based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning, and solve problems.”

“If a business can identify the goals it shares with its audience or provides its audience with goals that are meaningful to them….”

Nike+ FuelBand launches in 2012 Within 2 years, over 400 billion points earned; equivalent of 44 million marathons

“When money is used as an external reward … the subjects lose intrinsic interest … can reduce a person’s longer-term motivation….”

Like caffeine, extrinsic wears off

Autonomy Purpose Mastery Motivated, Productive and Happy Connected

LinkedIn Is Gamified?

gamification.co

Peer Appreciation Game from DueProps

Play to learn … and have fun

X Microsoft Word Training

O X X Phone Training

O X X O X LMS Training

Search events Launch modules Register for class Access knowledge bank View transcript

O X X O XO X Customer Service Training

Exploring Our Customer Service Universe Exploring Our Customer Service Universe: Moving Beyond Expectations

Collaborative Intrinsic Multiplayer Campaign Emergent Player Engagement Model Competitive Extrinsic Solitary Endless Scripted

Discussion Posts Completed Activities Make My Day s Leaderboard

Sponsor Progress Page

Weil, Gotshal & Manges LLP 5 Takeaways ￭ Know your goals ￭ Know your audience ￭ Add value not work ￭ Start small ￭ Have fun

Weil, Gotshal & Manges LLP Footer / document number goes here So What Do You Think? Valary A Oleinik