Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented by William Hann Managing Editor, Free Pint
Free Pint The Business Information Community Community Interaction and Service Adaptation Content Knowing who your users are Knowing what they want Promoting interaction & repeat visits –Repeat traffic –Quality of the Bar –Content –Customer service
Free Pint The Business Information Community Community Interaction and Service Adaptation What is Free Pint? Community of 28,000 business information searchers Twice monthly newsletter seen by over 100,000 readers Research forum (the Bar), book reviews, events, news, tipples
Free Pint The Business Information Community Community Interaction and Service Adaptation
Free Pint The Business Information Community Community Interaction and Service Adaptation Knowing your users Registration –Short –Optional –Terms of Use and Legal Notices
Free Pint The Business Information Community Community Interaction and Service Adaptation Knowing your users Manual tally sheets Telephone responses Customer service –Speed of response –Politeness and respect –Reliability –Hand written compliments slips –Beermats
Free Pint The Business Information Community Community Interaction and Service Adaptation Knowing what they want Reading lists (LIS-LINK, BUSLIB-L etc.) Keeping in touch (articles, Favourite Tipples, book reviews) Read all postings at the Bar
Free Pint The Business Information Community Community Interaction and Service Adaptation Free Pint Bar
Free Pint The Business Information Community Community Interaction and Service Adaptation Repeat Traffic Bar Digest –All postings ed 3 times a week Daily Tipple Bar submissions by
Free Pint The Business Information Community Community Interaction and Service Adaptation Repeat Traffic Bar summary in newsletter
Free Pint The Business Information Community Community Interaction and Service Adaptation Repeat Traffic Account Management
Free Pint The Business Information Community Community Interaction and Service Adaptation Repeat Traffic Personalisation
Free Pint The Business Information Community Community Interaction and Service Adaptation Quality and Content Quality –Quality of Bar postings and correction of errors –Delete rude postings Content –Quick Tipples on homepage –Newsfeed, events and book reviews with purchase options
Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented by William Hann Managing Editor, Free Pint